Blueground Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Blueground's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Blueground.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Blueground
App Name : Blueground
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Blueground Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 215
Duration : 213
Popularity : 93,344
Check ASO Keywords of Blueground
2. Blueground’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Blueground in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Blueground in the recent period. As of 2021-03-11, among the Blueground‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Blueground's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.2%,
Instagram's proportion is 33.2%,
Audience Network's proportion is 16.8%,
Messenger's proportion is 16.8%,
's proportion is .
In the date of 2021-03-11, Blueground‘s network with the most ads is Facebook and its proportion is 33.65%.
3. Top 3 Ad Creative Analysis of Blueground
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Blueground. We can see some advertising trends.
Top 1 Ad Creative of Blueground
Ad Details ：
Headline ：$2,850 per month
Text ：Rent a fully-furnished apartment in Los Angeles for 30 days or longer with reduced rates and flexible cancellation policy.
✔ Book from home with online videos & 3D tours
✔ Dedicated guest support
✔ All amenities included
Top 2 Ad Creative of Blueground
Ad Details ：
Headline ：$2,850 per month
Text ：Rent a fully-furnished apartment in Los Angeles for 30 days or longer with reduced rates and flexible cancellation policy.
✔ Book from home with online videos & 3D tours
✔ Dedicated guest support
✔ All amenities included
Top 3 Ad Creative of Blueground
Ad Details ：
Headline ：$3,290 per month
Text ：Rent a fully-furnished apartment in Los Angeles for 30 days or longer with reduced rates and flexible cancellation policy.
✔ Book from home with online videos & 3D tours
✔ Dedicated guest support
✔ All amenities included
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 191 | 191 | 191 |
| Popularity | 989 | 989 | 989 |
| Dimensions | 600 x 397 | 600 x 397 | 600 x 400 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,Canada,United States | Canada,United States,Australia,United Kingdom | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Blueground in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Blueground's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Blueground, you can click the app name below to view related reports, or you can find more info in ASOTools.