BlueSG Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BlueSG's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BlueSG.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BlueSG
App Name : BlueSG
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Bluecarsharing SAS
Publisher : Instagram,Facebook,Zombie Age 3
Total creative ads during the time period : 98
Duration : 438
Popularity : 8,779
Check ASO Keywords of BlueSG
2. BlueSG’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BlueSG in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BlueSG in the recent period. As of 2021-05-15, among the BlueSG‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-15, BlueSG's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.89%,
Facebook's proportion is 25.57%,
Audience Network's proportion is 24.27%,
Messenger's proportion is 24.27%,
's proportion is .
In the date of 2021-05-15, BlueSG‘s network with the most ads is Instagram and its proportion is 36.36%.
3. Top 3 Ad Creative Analysis of BlueSG
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BlueSG. We can see some advertising trends.
Top 1 Ad Creative of BlueSG
Ad Details ：
Headline ：Basic Membership Plan fee at ONLY $8/Month!
Text ：Enjoy the convenience of a car without owning one with BlueSG today!
New BlueSG users can enjoy one FREE month off the Basic Membership fee. (Usual $8/month).
#BlueSG #Carsharing #LifeABluer
Top 2 Ad Creative of BlueSG
Ad Details ：
Headline ：Basic Membership Plan fee at ONLY $8/Month!
Text ：Enjoy the convenience of a car without owning one with BlueSG today!
New BlueSG users can enjoy one FREE month off the Basic Membership fee. (Usual $8/month).
#BlueSG #Carsharing #LifeABluer
Top 3 Ad Creative of BlueSG
Ad Details ：
Headline ：We have extended our Rental Packages
Text ：Due to popular demand, we are happy to announce that we have extended our Rental Packages till the end of the year!
It’s time to celebrate and clear your leave this festive season with BlueSG
𝗪𝗲𝗲𝗸𝗱𝗮𝘆 𝗥𝗲𝗻𝘁𝗮𝗹 𝗣𝗮𝗰𝗸𝗮𝗴𝗲𝘀:
⭐2 hr package at $29.90(Usual: $39.60)
⭐3 hr package at $39.90(Usual: $59.40)
⭐5 hr package at $49.90(Usual: $99.00)
𝗪𝗲𝗲𝗸𝗲𝗻𝗱 𝗥𝗲𝗻𝘁𝗮𝗹 𝗣𝗮𝗰𝗸𝗮𝗴𝗲:
⭐3 hr package at $39.90(Usual: $59.40)
Click on the “Rent” button in our BlueSG App to reveal & select your preferred packages today. Find out more here: https://www.bluesg.com.sg/RentalPackageSpecial2020
#BlueSG #Carsharing
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T&Cs
-2hr and 5hr Rental packages are available on weekdays, excluding of weekends, Christmas Eve, Christmas Day and New Year’s Eve from now till 31 December 2020, 23H59 only.
-3hr Rental packages are available from Monday to Sunday, excluding of Christmas Eve, Christmas Day and New Year’s Eve from now till 31 December 2020, 23H59 only.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 78 | 78 | 30 |
| Popularity | 552 | 551 | 147 |
| Dimensions | 224 x 400 | 224 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Singapore | Singapore | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BlueSG in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free BlueSG's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BlueSG, you can click the app name below to view related reports, or you can find more info in ASOTools.