BlueSG Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the BlueSG’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BlueSG.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of BlueSG

App Name : BlueSG



OS : iOS

Network : Facebook,Instagram,Google Ads(Admob)

Developer : BlueSG Pte Ltd

Publisher : Zombie Age 3

Total creative ads during the time period : 31

Duration : 180

Popularity : 2,355

2. BlueSG’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser BlueSG in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of BlueSG in the recent period. As of 2020-08-29, among the BlueSG‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 77.78%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 22.22%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-29, BlueSG’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 54.62%,

Instagram’s proportion is 31.93%,

Messenger’s proportion is 13.45%,

’s proportion is ,

’s proportion is .

In the date of 2020-08-29, BlueSG‘s network with the most ads is Facebook and its proportion is 55.56%.

3. Top 3 Ad Creative Analysis of BlueSG

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BlueSG. We can see some advertising trends.

Top 1 Ad Creative of BlueSG

Ad Details :

Headline :Basic Membership Plan fee at ONLY $8/Month!

Text :

Top 2 Ad Creative of BlueSG

Ad Details :

Headline :Basic Membership Plan fee at ONLY $8/Month!

Text :

Top 3 Ad Creative of BlueSG

Ad Details :

Headline :Basic Membership Plan fee at ONLY $8/Month!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 16 16 16
Popularity 88 88 88
Dimensions 224 x 400 224 x 400 224 x 400
Creative Type Video Video Video
Network Messenger Facebook Instagram
Related Ads 1 1 1
Countries Singapore Singapore Singapore
Language English English English

Through the above analysis, we can see that the most effective channel for BlueSG in recent advertising is Messenger, and the main creative type is Video.

In conclusion: The above is a free BlueSG’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to BlueSG, you can click the app name below to view related reports.