BMO Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BMO Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BMO Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BMO Mobile Banking
App Name : BMO Mobile Banking
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : BMO
Publisher : Instagram,Facebook
Total creative ads during the time period : 182
Duration : 576
Popularity : 18,836
Check ASO Keywords of BMO Mobile Banking
2. BMO Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BMO Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BMO Mobile Banking in the recent period. As of 2021-05-28, among the BMO Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, BMO Mobile Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, BMO Mobile Banking‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of BMO Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BMO Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of BMO Mobile Banking
Ad Details ：
Headline ：BMO Harris | Savings
Text ：It takes money to save money. BMO Harris helps you make real progress with a bonus every month for up to 12 months when you save in a new Savings account.
Top 2 Ad Creative of BMO Mobile Banking
Ad Details ：
Headline ：BMO Harris | Savings
Text ：And the streak continues! Get a reward every month for up to 12 months when you save with a new BMO Harris Savings account.
Top 3 Ad Creative of BMO Mobile Banking
Ad Details ：
Headline ：
Text ：Newcomers to Canada listen up! With the BMO Newstart Program, you can save almost $600 CAD. That's more money in your pocket to splurge on patio furniture for the summer or whatever else you might need to buy when you are starting your new life here in Canada. When we first moved here, we decided to trust our money with BMO because they are the oldest bank in Canada, which made us feel like our money was in good hands. What would you do with almost $600 in savings? Check out the link in our bio for more details. *Terms & Conditions Apply #ad #GetMoreWithBMO @BMOCanada
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 75 | 75 | 21 |
| Popularity | 498 | 495 | 106 |
| Dimensions | 340 x 426 | 240 x 426 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,Australia,United Kingdom | United Kingdom,Canada,Australia,United States | Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BMO Mobile Banking in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free BMO Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BMO Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.