Bobobox Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bobobox's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bobobox.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bobobox
App Name : Bobobox
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : PT Bobobox Mitra Indonesia
Publisher : Instagram,Facebook,Cook1Cook - 食譜新體驗，你的美食煮場！,ATH Airport,BedBooking: Booking Manager Reservation Calendar,Camperstop-App camperplaatsen
Total creative ads during the time period : 328
Duration : 588
Popularity : 44,304
Check ASO Keywords of Bobobox
2. Bobobox’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bobobox in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bobobox in the recent period. As of 2021-05-25, among the Bobobox‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Bobobox's the proportion of networks impressions are placed like this:
Instagram's proportion is 32.94%,
Facebook's proportion is 32.19%,
Messenger's proportion is 30.03%,
Audience Network's proportion is 4.84%,
's proportion is .
In the date of 2021-05-25, Bobobox‘s network with the most ads is Facebook and its proportion is 36.54%.
3. Top 3 Ad Creative Analysis of Bobobox
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bobobox. We can see some advertising trends.
Top 1 Ad Creative of Bobobox
Ad Details ：
Headline ：Promo Hotel Kapsul Bobobox Indonesia | Bobobox
Text ：Hotel Kapsul indonesia di dekat tempat strategis kota - kota besar Jakarta, Bandung, Semarang, Jogja ! Dapatkan diskon 30k (+25k gift certificate). Book sekarang l WhatsApp di +6282119007791
Top 2 Ad Creative of Bobobox
Ad Details ：
Headline ：Promo Hotel Kapsul Bobobox Indonesia | Bobobox
Text ：Hotel Kapsul indonesia di dekat tempat strategis kota - kota besar Jakarta, Bandung, Semarang, Jogja ! Dapatkan diskon 30k (+25k gift certificate). Book sekarang l WhatsApp di +6282119007791
Top 3 Ad Creative of Bobobox
Ad Details ：
Headline ：Promo Bobobox November 2020 - Blog Hotel Bobobox Indonesia
Text ：Mau cari promo hotel capsule murah bisa cek promo bobobox disini
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 182 | 182 | 181 |
| Popularity | 993 | 992 | 992 |
| Dimensions | 338 x 600 | 338 x 600 | 338 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | NA |
Through the above analysis, we can see that the most effective channel for Bobobox in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Bobobox's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bobobox, you can click the app name below to view related reports, or you can find more info in ASOTools.