BolognaToday Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BolognaToday’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BolognaToday.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BolognaToday
App Name : BolognaToday
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : Citynews
Publisher :
Total creative ads during the time period : 12
Duration : 479
Popularity : 4,378
2. BolognaToday’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser BolognaToday in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BolognaToday in the recent period. As of 2020-08-22, among the BolognaToday‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-22, BolognaToday’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 50.0%,
Instagram’s proportion is 50.0%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-22, BolognaToday‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of BolognaToday
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BolognaToday. We can see some advertising trends.
Top 1 Ad Creative of BolognaToday
Ad Details ：
Headline ：Europee, Pizzarotti: "L'Europa ci cambia la vita in meglio, finora governi instabili"
Text ：Il sindaco di Parma oggi a Bologna per la presentazione delle liste europee di Italia Comune e +Europa
Top 2 Ad Creative of BolognaToday
Ad Details ：
Headline ：Nuove tariffe bus Tper: il biglietto passa a 1 euro e 50, il citypass aumenta di 2 euro
Text ：Le tariffe entreranno in vigore dal 1° agosto. Nessun aumento per gli abbonamenti mensili e annuali
Top 3 Ad Creative of BolognaToday
Ad Details ：
Headline ：Emergenza climatica, inizia lo sciopero della fame di Filippo: "Non è follia, vogliamo un confronto"
Text ：L'attivista 26enne ha deciso di indire uno sciopero della fame a oltranza davanti a Palazzo D'Accursio: "Ogni giorno da oggi per spingere sulle richieste ambientaliste fatte al comune di Bologna"
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 348 | 262 | 210 |
| Popularity | 999 | 999 | 994 |
| Dimensions | 1000 x 563 | 1000 x 563 | 1000 x 563 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | San Marino,Italy | Italy | Italy |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for BolognaToday in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BolognaToday’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BolognaToday, you can click the app name below to view related reports.