BolognaToday Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BolognaToday's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BolognaToday.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BolognaToday
App Name : BolognaToday
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Citynews SpA
Publisher : Instagram,Facebook
Total creative ads during the time period : 65
Duration : 750
Popularity : 10,732
Check ASO Keywords of BolognaToday
2. BolognaToday’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BolognaToday in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BolognaToday in the recent period. As of 2021-05-20, among the BolognaToday‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-20, BolognaToday's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-20, BolognaToday‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of BolognaToday
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BolognaToday. We can see some advertising trends.
Top 1 Ad Creative of BolognaToday
Ad Details ：
Headline ："Un reddito mensile per le donne che hanno subito violenza"
Text ：Se gli enti pubblici non fanno queste cose, allora servono a ben poco. Una vittima di violenza ha bisogno di aiuti sostanziali per esser messa in condizione di poter ripartire e rifarsi una vita, senza dover mai temere le conseguenze della propria denuncia.
Condivido al 100% le proposte dei Centri Antiviolenza dell'Emilia-Romagna, e vi chiedo la cortesia di farle girare affinché tutti i candidati possano conoscerle!
Top 2 Ad Creative of BolognaToday
Ad Details ：
Headline ："Un reddito mensile per le donne che hanno subito violenza"
Text ：Se gli enti pubblici non fanno queste cose, allora servono a ben poco. Una vittima di violenza ha bisogno di aiuti sostanziali per esser messa in condizione di poter ripartire e rifarsi una vita, senza dover mai temere le conseguenze della propria denuncia.
Condivido al 100% le proposte dei Centri Antiviolenza dell'Emilia-Romagna, e vi chiedo la cortesia di farle girare affinché tutti i candidati possano conoscerle!
Top 3 Ad Creative of BolognaToday
Ad Details ：
Headline ：Nuove tariffe bus Tper: il biglietto passa a 1 euro e 50, il citypass aumenta di 2 euro
Text ：Le tariffe entreranno in vigore dal 1° agosto. Nessun aumento per gli abbonamenti mensili e annuali
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 260 | 260 | 262 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1000 x 563 | 1000 x 563 | 1000 x 563 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | Italy | Italy |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for BolognaToday in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free BolognaToday's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BolognaToday, you can click the app name below to view related reports, or you can find more info in ASOTools.