BONZA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BONZA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BONZA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BONZA
App Name : BONZA
Logo：
OS : Android
Network : Facebook,Instagram
Developer : KCQ
Publisher : Instagram
Total creative ads during the time period : 10
Duration : 85
Popularity : 1,189
Check ASO Keywords of BONZA
2. BONZA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BONZA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BONZA in the recent period. As of 2020-10-15, among the BONZA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-15, BONZA's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-15, BONZA‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of BONZA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BONZA. We can see some advertising trends.
Top 1 Ad Creative of BONZA
Ad Details ：
Headline ：Premium Electric Scooters
Text ：£100 OFF with code: SCOOT100
➖ FREE Next Day Delivery on all orders.
➖ Buy Now & Pay Later With Klarna → Bonzascooters.com
.
Ride Smart, Ride Safe, Have Fun!
.
Whether you are riding for fun or looking to ease your commute, choose your perfect ride from our premium range of electric scooters.
.
Let BONZA Scooters power you further.
Top 2 Ad Creative of BONZA
Ad Details ：
Headline ：Luxury Electric Scooters → Bonzascooters.com
Text ：£100 OFF with code: SEPTEMBER100
➖ FREE Next Day Delivery on all orders.
➖ Buy Now & Pay Later With Klarna → Bonzascooters.com
.
BONZA Scooters. 🛴 Premium Electric Scooters | Travel In Style | Lightweight, Compact & Convenient To Carry | Shop Now → Bonzascooters.com
Top 3 Ad Creative of BONZA
Ad Details ：
Headline ：Buy Now, Pay Later With Klarna
Text ：Buy your electric scooter direct from BONZA Scooters - The UK's newest e-scooter brand, producing high quality electric scooters for the future of personal transport. Power your adventure today.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 37 | 36 | 52 |
| Popularity | 193 | 182 | 136 |
| Dimensions | 400 x 224 | 1440 x 1440 | 1600 x 1600 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 3 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BONZA in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free BONZA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BONZA, you can click the app name below to view related reports, or you can find more info in ASOTools.