BookFunnel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BookFunnel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BookFunnel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BookFunnel
App Name : BookFunnel
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : BookFunnel
Publisher : Facebook,Instagram
Total creative ads during the time period : 115
Duration : 851
Popularity : 19,985
Check ASO Keywords of BookFunnel
2. BookFunnel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BookFunnel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BookFunnel in the recent period. As of 2021-03-15, among the BookFunnel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, BookFunnel's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.17%,
Facebook's proportion is 25.16%,
Messenger's proportion is 25.1%,
Instagram's proportion is 24.56%,
's proportion is .
In the date of 2021-03-15, BookFunnel‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of BookFunnel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BookFunnel. We can see some advertising trends.
Top 1 Ad Creative of BookFunnel
Ad Details ：
Headline ：Did you get it?
Text ："Awesome is the only word for this author."
Top 2 Ad Creative of BookFunnel
Ad Details ：
Headline ：Start this exciting series for FREE!!
Text ：A mouthy vixen, a testy angel... volatile much?
Face of an Angel: The Last Daughters of Titus Series Book One
Top 3 Ad Creative of BookFunnel
Ad Details ：
Headline ：Join the Pack!
Text ：🐺🐺 Werewolves must find their true mates or succumb to the darkness. A Romanian prince just found his in America. But she won’t be won without a fight. 🐺🐺
What readers are saying:
⭐⭐⭐⭐⭐ "All-time favorite Wolf Series"
⭐⭐⭐⭐⭐ "My new favorite series!"
⭐⭐⭐⭐⭐ "this book was my escape from all of it.... The way Fane and Jacquelyn meet is right out of every girls' dreams....."
Get Prince of Wolves FREE at:
Amazon --> https://amzn.to/376ZnwC
iBooks --> https://apple.co/3eTWYrW
Barnes&Noble --> https://bit.ly/3eTX2rG
Kobo --> https://bit.ly/2Y1RtRe
Google Play --> https://bit.ly/3h31qq2
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 534 | 286 | 112 |
| Popularity | 999 | 999 | 551 |
| Dimensions | 1280 x 720 | 1200 x 628 | 600 x 314 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 15 |
| Countries | United Kingdom | United States | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BookFunnel in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free BookFunnel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BookFunnel, you can click the app name below to view related reports, or you can find more info in ASOTools.