BookSniffer Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BookSniffer's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BookSniffer.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BookSniffer
App Name : BookSniffer
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Booksniffer Inc
Publisher : Instagram,Double Diamond Slot Machine,City of Dreams Slots - Free Slot Casino Games,Alpha Guns,Night light,Lucky Win Casino™- FREE SLOTS
Total creative ads during the time period : 17
Duration : 80
Popularity : 1,458
Check ASO Keywords of BookSniffer
2. BookSniffer’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BookSniffer in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BookSniffer in the recent period. As of 2020-10-29, among the BookSniffer‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-29, BookSniffer's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-29, BookSniffer‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of BookSniffer
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BookSniffer. We can see some advertising trends.
Top 1 Ad Creative of BookSniffer
Ad Details ：
Headline ：Authors... announcing The BookSniffer Million.
Text ：The BookSniffer Million BookSniffer is giving away one million dollars in free advertising to authors to help us grow our platform. Find out how you can participate for free. Learn More The BookSniffer Missions For Readers BookSniffer creates fun, safe, next-generation mobile applications to hel...
Top 2 Ad Creative of BookSniffer
Ad Details ：
Headline ：Authors... announcing The BookSniffer Million.
Text ：Let’s face it, 2020 has been completely awful. For authors, however, at least one thing this year is about to get pretty exciting. Not only are we going to let you message your followers for free on BookSniffer… we are going to REWARD you for getting followers.
We have an announcement to make.
Ahem.
*taps mic*
Is this thing on?
BOOKSNIFFER IS GIVING AWAY ONE MILLION DOLLARS IN FREE ADVERTISING BUCKS TO AUTHORS FOR HELPING US REACH ONE MILLION READERS.
You heard that right. One. Million. Dollars. It’s called The BookSniffer Million. Here’s how it works:
1. Claim your free author account at https://authors.booksniffer.com/ Fill out your profile so we can make you a free fancy-schmancy author page, with links to all your social media profiles and books and such.
2. Give your fans your unique BookSniffer “follow me” link (it will be there in your dashboard once we verify your account). It will take them right inside the app, whether it’s iOS or Android, to YOUR stuff so they can follow you with one click. If they don’t yet have the app, they can download it on the spot.
3. THAT’S IT. You get credit for the number of followers you earn, and when we reach one million readers, we’ll pass out the ad bucks based on your share of followers on the platform!
You’ll be able to use those ad bucks for AMAZING in-app promotional opportunities, including genre-wide messaging blasts to gain MORE followers and sell MORE books.
So let’s recap:
– You can message all your followers for free on BookSniffer.
– We actually REWARD you for getting more followers.
– When we grow, YOU grow… free.
We’ve been building other people’s platforms (for free) for long enough.
Let’s build BookSniffer together.
Get started by making a free account at https://authors.booksniffer.com/
Top 3 Ad Creative of BookSniffer
Ad Details ：
Headline ：Join hundreds of BookSniffer authors today.
Text ：BookSniffer for authors is here… and it’s going to change the way you build your fan base. No, really. Not even kidding. But before we get into that, let’s tell you a bit about BookSniffer from the reader’s perspective. You know that book lover’s app everyone has been waiting for? The one ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 50 | 50 | 13 |
| Popularity | 298 | 296 | 81 |
| Dimensions | 2048 x 1365 | 2048 x 1365 | 995 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BookSniffer in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free BookSniffer's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BookSniffer, you can click the app name below to view related reports, or you can find more info in ASOTools.