Boss直聘—国际版 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Boss直聘—国际版’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Boss直聘—国际版.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Boss直聘—国际版

App Name : Boss直聘—国际版

Logo

Boss直聘—国际版-SocialPeta

OS : Android

Network : 今日头条,腾讯社交广告(广点通),小米浏览器

Developer : 北京华品博睿网络技术有限公司

Publisher : WTV影视大全,周公解梦,最美锁屏,酷我听书FM-有声、书籍、相声、追书、听书、阅读一个就够了,Perfect Piano,宝宝巴士,Photo Editor - FotoRus,车来了-实时掌上公交地铁

Total creative ads during the time period : 668

Duration : 1,855

Popularity : 26,358

2. Boss直聘—国际版’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Boss直聘—国际版 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Boss直聘—国际版 in the recent period. As of 2020-09-07, among the Boss直聘—国际版‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 20.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 80.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Boss直聘—国际版’s the proportion of networks impressions are placed like this:

头条穿山甲’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Boss直聘—国际版‘s network with the most ads is 头条穿山甲 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Boss直聘—国际版

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Boss直聘—国际版. We can see some advertising trends.

Top 1 Ad Creative of Boss直聘—国际版

Ad Details :

Headline :辞职一时爽,一直失业一直惨,哭!真应该早点用BOSS直聘,找工作快准狠,工资还高!

Text :

Top 2 Ad Creative of Boss直聘—国际版

Ad Details :

Headline :辞职一时爽,一直失业一直惨,哭!真应该早点用BOSS直聘,找工作快准狠,工资还高!

Text :

Top 3 Ad Creative of Boss直聘—国际版

Ad Details :

Headline :没想到在这遇到老乡!更没想到老乡们用BOSS直聘都找到高新工作!真的好使,工资比外面都高!点击视频下方下载,完善简历有更多工作机会

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 91 91 89
Popularity 658 655 636
Dimensions 720 x 1280 720 x 1280 720 x 1280
Creative Type Video Video Video
Network 抖音短视频 快手 抖音短视频
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Boss直聘—国际版 in recent advertising is 抖音短视频, and the main creative type is Video.

In conclusion: The above is a free Boss直聘—国际版’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Boss直聘—国际版, you can click the app name below to view related reports.