BR24 Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the BR24’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BR24.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of BR24

App Name : BR24



OS : Android

Network : Facebook,Instagram,Twitter

Developer : Bayerischer Rundfunk

Publisher :

Total creative ads during the time period : 44

Duration : 521

Popularity : 16,093

2. BR24’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser BR24 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of BR24 in the recent period. As of 2020-09-06, among the BR24‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, BR24’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 99.56%,

Instagram’s proportion is 0.44%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, BR24‘s network with the most ads is Facebook and its proportion is 66.67%.

3. Top 3 Ad Creative Analysis of BR24

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BR24. We can see some advertising trends.

Top 1 Ad Creative of BR24

Ad Details :

Headline :UN-Bericht: Rund eine Million Arten vom Aussterben bedroht

Text :Rund eine Million Tier- und Pflanzenarten könnten einem UN-Bericht zufolge Aussterben. Viele drohten bereits "in den kommenden Jahrzehnten" zu verschwinden, heißt es im Bericht des Weltbiodiversitätsrates IPBES zur weltweiten Artenvielfalt.

Top 2 Ad Creative of BR24

Ad Details :

Headline :FDP-Landeschef Föst: "Viel Platz in der Opposition"

Text :Bayerns FDP-Landeschef Daniel Föst betont im BR-Interview, dass seine Partei auf Bundesebene zu neuen Sondierungen bereit ist. Die Landtagsfraktion sieht er gut aufgestellt - auch weil Markus Söder ein "sehr ausgabefreudiger" Ministerpräsident sei.

Top 3 Ad Creative of BR24

Ad Details :

Headline :30 Millionen neue Bäume: Wie geht das in der Praxis?

Text :30 Millionen Bäume sollen die bayerischen Staatsforsten in den nächsten fünf Jahren pflanzen. Das kündigte Ministerpräsident Markus Söder Ende Juli an. Klingt erst einmal nach sehr viel. Doch wie sieht das in der Praxis aus?

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 380 265 278
Popularity 999 999 999
Dimensions 1602 x 900 1600 x 900 1598 x 900
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Austria,Liechtenstein,Germany Germany Germany
Language German German German

Through the above analysis, we can see that the most effective channel for BR24 in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free BR24’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to BR24, you can click the app name below to view related reports.