BR24 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BR24's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BR24.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BR24
App Name : BR24
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : Bayerischer Rundfunk
Publisher : Facebook,Instagram
Total creative ads during the time period : 147
Duration : 946
Popularity : 14,716
Check ASO Keywords of BR24
2. BR24’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BR24 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BR24 in the recent period. As of 2021-05-15, among the BR24‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-15, BR24's the proportion of networks impressions are placed like this:
Facebook's proportion is 51.66%,
Instagram's proportion is 48.34%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-15, BR24‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of BR24
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BR24. We can see some advertising trends.
Top 1 Ad Creative of BR24
Ad Details ：
Headline ：Kommunalwahlen: "Die Leute wollen wenig Parteipolitik"
Text ：Im März ist wieder Stadtratswahl und wir bereiten uns schon ausgiebig darauf vor...
"Der Vorteil der Freien Wähler sind die unabhängigen Ortsvereine, die zwar im Landesverband organisiert sind, die aber vor Ort eine völlig freie Kommunalpolitik machen können"
#freiewähler #bayerischerrundfunk #br #kommunalwahl #wahl2020 #fw #br24 #freising
Top 2 Ad Creative of BR24
Ad Details ：
Headline ：Thüringen: Heftiger Streit in der Union - Söder greift CDU an
Text ：Wenn das Ergebnis der CSU nicht passt, wird halt neu gewählt.
Derweil in Thüringen haben bürgerliche Abgeordnete von FDP, CDU und AfD den liberalen Abgeordneten Kemmerich zum Ministerpräsidenten gewählt...
Demokratie ist ganz schön schwer zu verstehen für die CSU 😉
https://www.br.de/nachrichten/bayern/thueringen-soeder-greift-cdu-an-und-fordert-neuwahlen,RpdbsSj
Top 3 Ad Creative of BR24
Ad Details ：
Headline ：Söder fordert Modernisierungsgesetz für Deutschland
Text ：Das wäre ein wahrlich großer Wurf!
https://www.br.de/nachrichten/deutschland-welt/soeder-fordert-modernisierungsgesetz-fuer-deutschland,RlMRv50
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 301 | 255 | 283 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1600 x 900 | 1600 x 900 | 1602 x 900 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Germany | Germany |
| Language | German | German | English |
Through the above analysis, we can see that the most effective channel for BR24 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BR24's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BR24, you can click the app name below to view related reports, or you can find more info in ASOTools.