Brilliant Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Brilliant's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Brilliant.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Brilliant
App Name : Brilliant
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Brilliant.org
Publisher : Instagram,Just Flick Once.,Mi Bebe,Fast Quick Math - math workout,Vegan Recipes - Free Vegan Food Cookbook,Math Quiz - Puzzle Numbers,Traffic CCTV,Spades - Offline
Total creative ads during the time period : 127
Duration : 2,431
Popularity : 28,287
Check ASO Keywords of Brilliant
2. Brilliant’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Brilliant in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Brilliant in the recent period. As of 2021-03-09, among the Brilliant‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, Brilliant's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-09, Brilliant‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Brilliant
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Brilliant. We can see some advertising trends.
Top 1 Ad Creative of Brilliant
Ad Details ：
Headline ：Brilliant.org
Text ：Science Fundamentals Learn the key ideas of science with these interactive courses. Starting from simple patterns and observations, you'll build intuition by solving problems, not memorizing formulas and special cases. Whether you’re looking to learn the basics, brush up, or just stay sharp, there’s something here for you. Sign up today for a special discount to unlock this course and all other courses in our learning library. https://brilliant.org/science-fundamentals/
Top 2 Ad Creative of Brilliant
Ad Details ：
Headline ：Brilliant.org
Text ：Math Fundamentals Learn the key ideas of mathematics with these interactive courses. Starting from simple patterns and puzzles, you'll build intuition in algebra, geometry, probability, and calculus by solving problems, not memorizing formulas. Whether you’re looking to learn the basics, brush up, or just stay sharp, there’s something here for you. Sign up today for a special discount to unlock this course and all other courses in our learning library. https://brilliant.org/foundational-math/
Top 3 Ad Creative of Brilliant
Ad Details ：
Headline ：Interactive Course: Scientific Thinking
Text ：Introducing the new Scientific Thinking course on Brilliant. Explore the foundational laws of physics and principles of engineering, and open your eyes to the world. Find out more at brilliant.org/scientific-thinking/ and become a member today.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 348 | 299 | 220 |
| Popularity | 999 | 999 | 995 |
| Dimensions | 1024 x 1280 | 1024 x 1280 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 5 | 6 | 2 |
| Countries | Australia,United Kingdom,Canada,United States | United States,Australia,Canada,United Kingdom,Slovenia,Slovak,Trinidad and Tobago,Russia,Somalia,Namibia,The United States Virgin Islands,Uzbekistan,Mauritius,Korea,Netherlands,Ecuador,Norway,Panama,Denmark,Romania | Belgium,Sri Lanka |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Brilliant in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Brilliant's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Brilliant, you can click the app name below to view related reports, or you can find more info in ASOTools.