BT Sport Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BT Sport's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BT Sport.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BT Sport
App Name : BT Sport
Logo：
OS : Android
Network : Instagram,Facebook,Twitter
Developer : BT Group PLC
Publisher : Instagram
Total creative ads during the time period : 26
Duration : 247
Popularity : 1,445
Check ASO Keywords of BT Sport
2. BT Sport’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BT Sport in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BT Sport in the recent period. As of 2020-08-31, among the BT Sport‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, BT Sport's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2020-08-31, BT Sport‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of BT Sport
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BT Sport. We can see some advertising trends.
Top 1 Ad Creative of BT Sport
Ad Details ：
Headline ：New BT Sport Monthly Pass. Terms Apply.
Text ：NEW BT Sport Monthly Pass is contract free & £25 a month. Watch all the games this New Years. Available on mobile, tablet, console and SmartTV.
Top 2 Ad Creative of BT Sport
Ad Details ：
Headline ：New BT Sport Monthly Pass. Terms Apply.
Text ：NEW BT Sport Monthly Pass is contract free & £25 a month. Watch all the games this New Years.
Top 3 Ad Creative of BT Sport
Ad Details ：
Headline ：New BT Sport Monthly Pass. Terms Apply.
Text ：NEW BT Sport Monthly Pass is contract free & £25 a month. Watch all the games this New Years.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 11 | 11 | 11 |
| Popularity | 75 | 72 | 72 |
| Dimensions | 800 x 800 | 720 x 720 | 720 x 720 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | United States,Canada,United Kingdom,Australia | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BT Sport in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free BT Sport's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BT Sport, you can click the app name below to view related reports, or you can find more info in ASOTools.