BTS Universe Story Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BTS Universe Story's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BTS Universe Story.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BTS Universe Story
App Name : BTS Universe Story
Logo：
OS : Android
Network : Google Ads(Admob),Instagram,Messenger
Developer : Netmarble
Publisher : Instagram,C++ Pattern Programs Free,Logo Maker - Free Logo Maker, Generator & Designer,Fried Prawns Stickers Free,Acertou, Virou!,Name Maker Stylish
Total creative ads during the time period : 180
Duration : 203
Popularity : 48,633
Check ASO Keywords of BTS Universe Story
2. BTS Universe Story’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BTS Universe Story in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BTS Universe Story in the recent period. As of 2021-03-15, among the BTS Universe Story‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, BTS Universe Story's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.26%,
Audience Network's proportion is 22.27%,
Instagram's proportion is 22.24%,
Messenger's proportion is 22.24%,
's proportion is .
In the date of 2021-03-15, BTS Universe Story‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of BTS Universe Story
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BTS Universe Story. We can see some advertising trends.
Top 1 Ad Creative of BTS Universe Story
Ad Details ：
Headline ：Download BTS Universe Story
Text ：I remember those happy moments
Will our story have a happy ending?
Interactive story game, BTS Universe Story
Global Release! Download Now
Top 2 Ad Creative of BTS Universe Story
Ad Details ：
Headline ：BTS 유니버스 스토리 정식출시
Text ：우리가 만들어 나가는 스토리 게임
✨BTS 유니버스 스토리, 그/랜/드/오/픈✨
지금 다운로드 하고 일곱 소년들의 이야기를 완성해주세요
Top 3 Ad Creative of BTS Universe Story
Ad Details ：
Headline ：BTS 유니버스 스토리 다운로드
Text ：스토리 소셜 게임, BTS 유니버스 스토리 그랜드 오픈!
별처럼 빛날 너의 이아기를 기다릴게
지금 다운로드 하세요
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 172 | 171 | 170 |
| Popularity | 989 | 987 | 986 |
| Dimensions | 400 x 224 | 1080 x 1080 | 320 x 400 |
| Creative Type | Video | Image | Video |
| Network | Messenger | ||
| Related Ads | 6 | 1 | 1 |
| Countries | United States,Malaysia,Korea | Korea | Korea |
| Language | English | Korean | Korean |
Through the above analysis, we can see that the most effective channel for BTS Universe Story in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free BTS Universe Story's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BTS Universe Story, you can click the app name below to view related reports, or you can find more info in ASOTools.