Bubble Tea! Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bubble Tea!'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bubble Tea!.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bubble Tea!
App Name : Bubble Tea!
Logo：
OS : Android
Network : UnityAds,Google Ads(Admob),Mobvista
Developer : Dual Cat
Publisher : Instagram,Talking Ben the Dog,Talking Ginger,Tap the Frog,Crazy Eye Clinic - Doctor X,Slope Run Game,Calculator Lock – App Hider & Photo Vault – HideX,Multiplication table
Total creative ads during the time period : 152
Duration : 389
Popularity : 24,298
Check ASO Keywords of Bubble Tea!
2. Bubble Tea!’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bubble Tea! in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bubble Tea! in the recent period. As of 2021-03-16, among the Bubble Tea!‘s ad creative, the Html category's proportion is 40.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Bubble Tea!'s the proportion of networks impressions are placed like this:
Mobvista's proportion is 72.47%,
IronSource's proportion is 27.53%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Bubble Tea!‘s network with the most ads is IronSource and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of Bubble Tea!
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bubble Tea!. We can see some advertising trends.
Top 1 Ad Creative of Bubble Tea!
Ad Details ：
Headline ：Bubble Tea!
Text ：Sweet satisfaction
Top 2 Ad Creative of Bubble Tea!
Ad Details ：
Headline ：Bubble Tea!
Text ：Sweet satisfaction
Top 3 Ad Creative of Bubble Tea!
Ad Details ：
Headline ：Bubble Tea!
Text ：Mix the different flavors in this supe......
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 323 | 310 | 108 |
| Popularity | 958 | 895 | 852 |
| Dimensions | 720 x 1280 | 720 x 1280 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Mobvista | Mobvista | Mobvista |
| Related Ads | 14 | 10 | 1 |
| Countries | Australia,United Kingdom,Canada,United States,Kuwait,Qatar,Azerbaijan,United Arab Emirates,Bahrian,Israel,Saudi Arabia,Egypt,Lebanon,India,Fiji,Sweden | Australia,Canada,United States,United Kingdom,Suriname,Netherlands | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bubble Tea! in recent advertising is Mobvista, and the main creative type is Video.
In conclusion: The above is a free Bubble Tea!'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bubble Tea!, you can click the app name below to view related reports, or you can find more info in ASOTools.