Build.com - Home Improvement Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Build.com - Home Improvement's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Build.com - Home Improvement.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Build.com - Home Improvement
App Name : Build.com - Home Improvement
Logo：
OS : iOS
Network : Pinterest,Audience Network,Facebook
Developer : Build.com, Inc.
Publisher : PhotoGrid Video Collage maker,Instagram,MySQL QueryDB Client,Facebook,GulogGratis,Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 1,330
Duration : 928
Popularity : 99,228
Check ASO Keywords of Build.com - Home Improvement
2. Build.com - Home Improvement’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Build.com - Home Improvement in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Build.com - Home Improvement in the recent period. As of 2021-03-15, among the Build.com - Home Improvement‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Build.com - Home Improvement's the proportion of networks impressions are placed like this:
Pinterest's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Build.com - Home Improvement‘s network with the most ads is Pinterest and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Build.com - Home Improvement
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Build.com - Home Improvement. We can see some advertising trends.
Top 1 Ad Creative of Build.com - Home Improvement
Ad Details ：
Headline ：Find trending cabinet hardware in every style at Build.com.
Text ：The best selection in home improvement is all in one place. Shop the styles and finishes you love, and discover products you won’t find anywhere else.
Top 2 Ad Creative of Build.com - Home Improvement
Ad Details ：
Headline ：Find trending cabinet hardware in every style at Build.com.
Text ：The best selection in home improvement is all in one place. Shop the styles and finishes you love, and discover products you won’t find anywhere else.
Top 3 Ad Creative of Build.com - Home Improvement
Ad Details ：
Headline ：Find trending cabinet hardware in every style at Build.com.
Text ：The best selection in home improvement is all in one place. Shop the styles and finishes you love, and discover products you won’t find anywhere else.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 235 | 222 | 176 |
| Popularity | 998 | 997 | 988 |
| Dimensions | 564 x 1104 | 564 x 1104 | 345 x 787 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | Canada,United Kingdom,Australia,United States | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Build.com - Home Improvement in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free Build.com - Home Improvement's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Build.com - Home Improvement, you can click the app name below to view related reports, or you can find more info in ASOTools.