Bulb Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bulb's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bulb.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bulb
App Name : Bulb
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Bulb Energy
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Sports Bet Calculator,GeoActivity Rigs,Made in?
Total creative ads during the time period : 810
Duration : 941
Popularity : 77,334
Check ASO Keywords of Bulb
2. Bulb’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bulb in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bulb in the recent period. As of 2021-03-12, among the Bulb‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Bulb's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Bulb‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Bulb
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bulb. We can see some advertising trends.
Top 1 Ad Creative of Bulb
Ad Details ：
Headline ：We’ve offset 1 million tonnes of carbon
Text ：We provide all our members with 10% green gas, and we offset the rest by working with verified carbon reduction projects around the world. 🌍This month we offset our one millionth tonne of carbon. 🙌 That's the same as the emissions from flying from London to Cape Town and back 376,000 times ✈️
Top 2 Ad Creative of Bulb
Ad Details ：
Headline ：Affordable, renewable energy
Text ：Switch your energy to Bulb and you could save £247 squid 🦑
Top 3 Ad Creative of Bulb
Ad Details ：
Headline ：Affordable, renewable energy
Text ：Switch your energy to Bulb and you could save £247 squid 🦑
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 379 | 320 | 320 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1954 x 1954 | 400 x 224 | 400 x 224 |
| Creative Type | Image | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bulb in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Bulb's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bulb, you can click the app name below to view related reports, or you can find more info in ASOTools.