Bulb Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Bulb’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bulb.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Bulb

App Name : Bulb

Logo

Bulb-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Bulb Energy Ltd

Publisher : Fotor - Photo Editor & Collage,MakeupPlus,Kalender Indonesia,30 Day Fitness Challenge - Workout at Home,Email Client – myMail,appsGratis,Bible

Total creative ads during the time period : 229

Duration : 423

Popularity : 34,630

2. Bulb’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Bulb in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Bulb in the recent period. As of 2020-09-05, among the Bulb‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Bulb’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, Bulb‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Bulb

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bulb. We can see some advertising trends.

Top 1 Ad Creative of Bulb

Ad Details :

Headline :Bulb

Text :Switch your energy to Bulb and you could save £179 squid 🦑

Top 2 Ad Creative of Bulb

Ad Details :

Headline :Affordable, renewable energy

Text :Switch and save today

Top 3 Ad Creative of Bulb

Ad Details :

Headline :Save money with Bulb for Business

Text :Affordable, renewable energy

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 288 288 151
Popularity 971 971 956
Dimensions 640 x 640 400 x 224 1080 x 1080
Creative Type Video Video Video
Network Instagram Facebook Instagram
Related Ads 2 2 1
Countries United States,Canada,United Kingdom,Australia United Kingdom United Kingdom
Language English English Norwegian

Through the above analysis, we can see that the most effective channel for Bulb in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Bulb’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Bulb, you can click the app name below to view related reports.