bunq Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the bunq’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps bunq.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of bunq
App Name : bunq
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : bunq
Publisher : 싸이메라,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Сканер QR-кодов и штрих-кодов,OLX Clasificados,开箱模拟器 for 皇室战争,Tap Tap Music-Pop Songs,Fax Pro : Send Fax From Iphone
Total creative ads during the time period : 2,507
Duration : 1,202
Popularity : 111,408
2. bunq’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser bunq in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of bunq in the recent period. As of 2020-09-07, among the bunq‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 30.77%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 7.69%, Carousel category’s proportion is 61.54%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, bunq’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 70.25%,
YouTube’s proportion is 16.08%,
Instagram’s proportion is 6.83%,
Messenger’s proportion is 6.83%,
’s proportion is .
In the date of 2020-09-07, bunq‘s network with the most ads is Facebook and its proportion is 69.23%.
3. Top 3 Ad Creative Analysis of bunq
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of bunq. We can see some advertising trends.
Top 1 Ad Creative of bunq
Ad Details ：
Text ：Die beste Mitgliedschaft für dich und deine(n) Partner. 💳
Top 2 Ad Creative of bunq
Ad Details ：
Text ：Η καλύτερη κάρτα για να ταξιδέψετε σ' όλον τον κόσμο
Top 3 Ad Creative of bunq
Ad Details ：
Headline ：bunq – Baanbrekend mobiel bankieren
Text ：Eén simpele app waarmee je in alle vrijheid je geld kan beheren, sparen, uitgeven en investeren. Zoals jij dat wil.
Basic Info of Top 3 Ad Creative
|Dimensions||400 x 208||1920 x 1080||400 x 224|
|Network||Audience Network||Audience Network|
Through the above analysis, we can see that the most effective channel for bunq in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free bunq’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to bunq, you can click the app name below to view related reports.