Calm Radio - Music to Relax Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Calm Radio - Music to Relax's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Calm Radio - Music to Relax.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Calm Radio - Music to Relax
App Name : Calm Radio - Music to Relax
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : Calm Radio
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,ATH Airport,MySQL QueryDB Client,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 842
Duration : 843
Popularity : 140,020
Check ASO Keywords of Calm Radio - Music to Relax
2. Calm Radio - Music to Relax’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Calm Radio - Music to Relax in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Calm Radio - Music to Relax in the recent period. As of 2021-03-15, among the Calm Radio - Music to Relax‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 64.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 35.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Calm Radio - Music to Relax's the proportion of networks impressions are placed like this:
Facebook's proportion is 57.61%,
Instagram's proportion is 42.39%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Calm Radio - Music to Relax‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Calm Radio - Music to Relax
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Calm Radio - Music to Relax. We can see some advertising trends.
Top 1 Ad Creative of Calm Radio - Music to Relax
Ad Details ：
Headline ：🎶Limited Time Offer - 35% Off🎶
Text ：Our biggest sale of the fall is on now‼️ 🎼Get 35% off a premium subscription to the world's most relaxing and life-enhancing music streaming service‼️
✅Over 500 HD music channels
✅40+ HD nature sound channels
✅Extended playlists
✅Favorites
✅Ad-free
Top 2 Ad Creative of Calm Radio - Music to Relax
Ad Details ：
Headline ：🎶Get 20% Off With Promo Code RELAX🎶
Text ：The New York Times calls Eckhart Tolle “the most popular spiritual author in the US.” We call him one of our most loyal listeners. “I very much enjoy listening to Calm Radio. It’s my favourite station,” says the best-selling author of The Power of Now. ~ Featured - Best New Update ~ App...
Top 3 Ad Creative of Calm Radio - Music to Relax
Ad Details ：
Headline ：🎶Limited Time Offer - 25% Off🎶
Text ：🎼Get 25% off a premium subscription to the world's most relaxing and life-enhancing music streaming service‼️
✅Over 500 HD music channels
✅40+ HD nature sound channels
✅Extended playlists
✅Favorites
✅Ad-free
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 263 | 285 | 242 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 40 | 20 | 40 |
| Countries | Australia,Ecuador,Mexico,Netherlands,Turkey,Japan,Colombia,Argentina,Brazil,United States,Chile,Paraguay,Spain,Venezuela,Singapore,Italy,France,Uruguay,Canada,India | United Kingdom,Italy | Maldives,Indonesia,Iraq,Cambodia,Uruguay,Malaysia,Colombia,Brazil,Japan,Switzerland,United States,Thailand,Pakistan,Ecuador,United Kingdom,Georgia,Israel,Italy,Northern Mariana Islands |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Calm Radio - Music to Relax in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Calm Radio - Music to Relax's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Calm Radio - Music to Relax, you can click the app name below to view related reports, or you can find more info in ASOTools.