Caltex Australia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Caltex Australia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Caltex Australia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Caltex Australia
App Name : Caltex Australia
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Caltex Australia
Publisher : Instagram,How to Draw Flowers,Facebook,Vehicles Sounds for Children,Learn times tables games free,Paleontologist Dinosaur Digging Archeologist Fun,Kids Azan MP3 Ramadan 2019,Tayo Repair - Kids Game Package,Car repair garage games
Total creative ads during the time period : 90
Duration : 404
Popularity : 9,532
Check ASO Keywords of Caltex Australia
2. Caltex Australia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Caltex Australia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Caltex Australia in the recent period. As of 2021-02-13, among the Caltex Australia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-13, Caltex Australia's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-13, Caltex Australia‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Caltex Australia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Caltex Australia. We can see some advertising trends.
Top 1 Ad Creative of Caltex Australia
Ad Details ：
Headline ：Download The Caltex App
Text ：Get Exclusive Fuel And In Store Offers On The Caltex App. Download Today! *T\x26Cs Apply
Top 2 Ad Creative of Caltex Australia
Ad Details ：
Headline ：Drive your business further
Text ：Manage your on-road business costs with ease and convenience. Join Australia’s largest fuel network by applying for the new AmpolCard* and reward your business today. *Eligibility criteria, fees and T&Cs apply.
Top 3 Ad Creative of Caltex Australia
Ad Details ：
Headline ：Drive your business further
Text ：Manage your on-road business costs with ease and convenience. Join Australia’s largest fuel network by applying for the new AmpolCard* and reward your business today. *Eligibility criteria, fees and T&Cs apply.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 103 | 34 | 34 |
| Popularity | 244 | 166 | 165 |
| Dimensions | 512 x 250 | 426 x 240 | 426 x 240 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 3 | 1 | 1 |
| Countries | United Kingdom,United States,Australia,Canada | Canada,United Kingdom,United States,Australia | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Caltex Australia in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Caltex Australia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Caltex Australia, you can click the app name below to view related reports, or you can find more info in ASOTools.