Cambly Kids Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cambly Kids's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cambly Kids.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cambly Kids
App Name : Cambly Kids
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Cambly Inc.
Publisher : Instagram,Facebook,Learn English SS - British Eng (FREE),English Listening Practice,戏曲多多
Total creative ads during the time period : 1,131
Duration : 123
Popularity : 323,096
Check ASO Keywords of Cambly Kids
2. Cambly Kids’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cambly Kids in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cambly Kids in the recent period. As of 2021-03-15, among the Cambly Kids‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Cambly Kids's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.32%,
Facebook's proportion is 29.0%,
Messenger's proportion is 28.01%,
Audience Network's proportion is 13.67%,
's proportion is .
In the date of 2021-03-15, Cambly Kids‘s network with the most ads is Instagram and its proportion is 27.61%.
3. Top 3 Ad Creative Analysis of Cambly Kids
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cambly Kids. We can see some advertising trends.
Top 1 Ad Creative of Cambly Kids
Ad Details ：
Headline ：New Year Offer
Text ：Practice English with expert tutors from US/UK/Canada
Use Promo Code: new2021
Top 2 Ad Creative of Cambly Kids
Ad Details ：
Headline ：New Year Offer
Text ：Practice English with expert tutors from US/UK/Canada
Use Promo Code: new2021
Top 3 Ad Creative of Cambly Kids
Ad Details ：
Headline ：Log In - Cambly
Text ：Practice English via 1 on 1 video call with native English speaking tutors from US/UK
Use Promo Code: new2021
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 91 | 91 | 92 |
| Popularity | 690 | 686 | 684 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Sri Lanka,India | Sri Lanka,India | India,Sri Lanka |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Cambly Kids in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Cambly Kids's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cambly Kids, you can click the app name below to view related reports, or you can find more info in ASOTools.