Canadian Tire Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Canadian Tire's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Canadian Tire.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Canadian Tire
App Name : Canadian Tire
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Canadian Tire Corporation
Publisher : Instagram,Facebook,ままのて ‐妊娠・出産・育児情報とQ&Aを毎日無料でお届け‐,CrockPot and Oven Recipes,Queen Bee Rearing,Koran auf Deutsch,神奇美瞳-眼睛变色与彩色隐形眼镜试戴
Total creative ads during the time period : 913
Duration : 2,302
Popularity : 64,195
Check ASO Keywords of Canadian Tire
2. Canadian Tire’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Canadian Tire in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Canadian Tire in the recent period. As of 2021-03-15, among the Canadian Tire‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 32.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 64.0%, Carousel category's proportion is 4.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Canadian Tire's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.2%,
Instagram's proportion is 33.95%,
Messenger's proportion is 28.85%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Canadian Tire‘s network with the most ads is Instagram and its proportion is 44.0%.
3. Top 3 Ad Creative Analysis of Canadian Tire
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Canadian Tire. We can see some advertising trends.
Top 1 Ad Creative of Canadian Tire
Ad Details ：
Headline ：NHL All Star Hockey Game is now available at Canadian Tire!
Text ：
Top 2 Ad Creative of Canadian Tire
Ad Details ：
Headline ：Sans vaporisateur, sans parfum
Text ：Les moustiques ne font pas le poids face au Thermacell Radius.
Top 3 Ad Creative of Canadian Tire
Ad Details ：
Headline ：Camrose Greenhouses
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 361 | 49 | 88 |
| Popularity | 994 | 844 | 651 |
| Dimensions | 400 x 224 | 720 x 720 | 1200 x 628 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Canada,United Kingdom,Australia,United States | Canada | Canada |
| Language | English | French | English |
Through the above analysis, we can see that the most effective channel for Canadian Tire in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Canadian Tire's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Canadian Tire, you can click the app name below to view related reports, or you can find more info in ASOTools.