Candy Crush Saga Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Candy Crush Saga’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Candy Crush Saga.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Candy Crush Saga
App Name : Candy Crush Saga
Logo：
OS : iOS
Network : Google Ads(Admob),Vungle,Facebook
Developer : King
Publisher : City 2048,Jewel Legend - Jewel Games,Buraco Canastra Online,Word Wow Big City,Chinese Chess / Co Tuong,宝石之王,2048恋爱版-经典恋爱养成游戏,宝宝认动物-儿童游戏大全2岁-3岁,Wordful Hexa-Brain Word Search
Total creative ads during the time period : 25,716
Duration : 2,334
Popularity : 1,869,014
2. Candy Crush Saga’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Candy Crush Saga in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Candy Crush Saga in the recent period. As of 2020-09-07, among the Candy Crush Saga‘s ad creative, the Html category’s proportion is 20.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 10.0%, Carousel category’s proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Candy Crush Saga’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 87.47%,
Facebook’s proportion is 12.53%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Candy Crush Saga‘s network with the most ads is Google Ads(Admob) and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of Candy Crush Saga
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Candy Crush Saga. We can see some advertising trends.
Top 1 Ad Creative of Candy Crush Saga
Ad Details ：
Headline ：Candy Crush Saga
Text ：Install and open
Top 2 Ad Creative of Candy Crush Saga
Ad Details ：
Headline ：Join This Popular Puzzle Game.
Text ：Time to Get To The Top of the Leaderboard
Top 3 Ad Creative of Candy Crush Saga
Ad Details ：
Headline ：Play NOW for FREE!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 224 | 225 | 256 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 360 x 640 | 640 x 360 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | IronSource | Google Ads(Admob) | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Laos,Cambodia,France,Russia,Nigeria,Pakistan,Belarus,Egypt,Japan,India,Vietnam | Canada,United Kingdom,Australia,United States | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Candy Crush Saga in recent advertising is IronSource, and the main creative type is Video.
In conclusion: The above is a free Candy Crush Saga’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Candy Crush Saga, you can click the app name below to view related reports.