Castle Heroes: Idle Defence Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Castle Heroes: Idle Defence's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Castle Heroes: Idle Defence.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Castle Heroes: Idle Defence
App Name : Castle Heroes: Idle Defence
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Messenger
Developer : THAI DONG COMPANY LIMITED
Publisher : Instagram,Survive! Mola Mola!,GulogGratis,Skyless,Inferno Run,Challenge of fishing and shark
Total creative ads during the time period : 96
Duration : 541
Popularity : 45,197
Check ASO Keywords of Castle Heroes: Idle Defence
2. Castle Heroes: Idle Defence’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Castle Heroes: Idle Defence in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Castle Heroes: Idle Defence in the recent period. As of 2021-03-14, among the Castle Heroes: Idle Defence‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Castle Heroes: Idle Defence's the proportion of networks impressions are placed like this:
Instagram's proportion is 32.99%,
Facebook's proportion is 22.97%,
Audience Network's proportion is 22.02%,
Messenger's proportion is 22.01%,
's proportion is .
In the date of 2021-03-14, Castle Heroes: Idle Defence‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Castle Heroes: Idle Defence
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Castle Heroes: Idle Defence. We can see some advertising trends.
Top 1 Ad Creative of Castle Heroes: Idle Defence
Ad Details ：
Headline ：Hero, Are you ready?
Text ：영웅을 업그레이드하고 영광을 위해 싸우십시오
Top 2 Ad Creative of Castle Heroes: Idle Defence
Ad Details ：
Headline ：
Text ：Hero, we need you
Top 3 Ad Creative of Castle Heroes: Idle Defence
Ad Details ：
Headline ：
Text ：Hero, we need you
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 342 | 341 | 342 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 224 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 5 | 2 | 4 |
| Countries | Estonia,Japan,Russia,Latvia,Vietnam,United States,Spain,Australia,Norway,United Kingdom,Ireland,Thailand,Canada,Italy,Saudi Arabia,France,Korea,Iceland,Belgium,Singapore | Germany,Vietnam | Portugal,Netherlands,Brazil,Australia,Thailand,Vietnam,Spain,Japan,Canada,United Arab Emirates,Belgium,Finland,United Kingdom,Cambodia,Latvia,Ireland,Denmark,Iceland,Italy,Philippines |
| Language | Korean | NA | NA |
Through the above analysis, we can see that the most effective channel for Castle Heroes: Idle Defence in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Castle Heroes: Idle Defence's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Castle Heroes: Idle Defence, you can click the app name below to view related reports, or you can find more info in ASOTools.