CBS 17 News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CBS 17 News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CBS 17 News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CBS 17 News
App Name : CBS 17 News
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Nexstar Inc.
Publisher : Facebook,Instagram,Ameba,Universal Email App
Total creative ads during the time period : 65
Duration : 1,042
Popularity : 7,836
Check ASO Keywords of CBS 17 News
2. CBS 17 News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CBS 17 News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CBS 17 News in the recent period. As of 2021-05-24, among the CBS 17 News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, CBS 17 News's the proportion of networks impressions are placed like this:
Facebook's proportion is 44.16%,
Audience Network's proportion is 44.16%,
Instagram's proportion is 11.69%,
's proportion is ,
's proportion is .
In the date of 2021-05-24, CBS 17 News‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of CBS 17 News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CBS 17 News. We can see some advertising trends.
Top 1 Ad Creative of CBS 17 News
Ad Details ：
Headline ：Wake County EMS, new app team up to help first responders keep hearts beating
Text ：NEW APP SAVES LIVES!: Wake County EMS and New App can soon Help First Responders Save Lives by Keeping Hearts Beating. #appstore #savelives #technology #EMS #WakeCounty
Top 2 Ad Creative of CBS 17 News
Ad Details ：
Headline ：Grass clippings in road can be deadly for motorcyclists
Top 3 Ad Creative of CBS 17 News
Ad Details ：
Headline ：Attorney General Stein shares top 10 consumer complaints in 2019
Text ：RALEIGH, N.C. (WNCN) — So what did you complain about in 2019? Attorney General Josh Stein released a list of the top 10 consumer complaints from the past year and it should surprise you. He …
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 514 | 593 | 91 |
| Popularity | 999 | 999 | 666 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for CBS 17 News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free CBS 17 News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CBS 17 News, you can click the app name below to view related reports, or you can find more info in ASOTools.