CBS4 Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the CBS4's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CBS4.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of CBS4

App Name : CBS4

Logo：

OS : Android

Network : Facebook,Instagram

Developer : Tribune Broadcasting Company LLC

Publisher : Facebook,Instagram

Total creative ads during the time period : 12

Duration : 717

Popularity : 2,372

Check ASO Keywords of CBS4

2. CBS4’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CBS4 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of CBS4 in the recent period. As of 2020-10-01, among the CBS4‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-01, CBS4's the proportion of networks impressions are placed like this:

Facebook's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-10-01, CBS4‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of CBS4

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CBS4. We can see some advertising trends.

Top 1 Ad Creative of CBS4

Ad Details ：

Headline ：Woman Who Caused Richmond Hill Explosion Sentenced To 50 Years

Text ：INDIANAPOLIS, Ind. – Four years after the deadly Richmond Hill explosion, another chapter has closed. Marion County Superior Court Judge Sheila Carlisle sentenced Monserrate Shirley to spend the maximum sentence of 50 years in prison on Tuesday. The sentence accounts for time served and good time cr...

Top 2 Ad Creative of CBS4

Ad Details ：

Headline ：Infant mortality rates in Indiana see biggest drop in 6 years

Text ：INDIANAPOLIS, Ind. – Indiana’s infant mortality rate fell at the highest rate in six years, with the black infant mortality rate declining nearly 16 percent and the rate for Hispanic infants declining nearly 20 percent in 2018. Data from the Indiana State Department of Health (ISDH) show 559 Ind...

Top 3 Ad Creative of CBS4

Ad Details ：

Headline ：Federal charges will not be filed against suspects in Yorktown mail case

Text ：Indiana criminal charges will soon be filed against id thieves
Tracey Hill and Eric Myers, accused of stealing mail, and then using that information to steal identities. Click images for excellent TV report by WTTV.

"It was really kind of scary," said victim Raean Rosenthall. She was waiting for a new driver's license and a 529 check for her son's college tuition. Neither arrived.

Police in Yorktown, Indiana say they later found her mail, along with mail for over 30 others in the hands of Hill and Myers.

"It's a terrible feeling to know that someone is stealing your identity, or attempting to,” Rosenthall said.

Police said the two had a garage full of equipment to make fake IDs and forge checks. They also were organized and kept documentation of people's personal information they collected.

Said Yorktown Police Chief Todd St. John. "This was a couple that had a criminal operation going on for at least 2 weeks, 3 weeks, maybe even longer." St. John says the couple used the mail to forge checks, create fake ID’s, and steal identities, resulting in thousands of dollars and dozens of victims. WTTV
Yorktown, Indiana

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for CBS4 in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free CBS4's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to CBS4, you can click the app name below to view related reports, or you can find more info in ASOTools.

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