Cencosud Scotiabank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cencosud Scotiabank's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cencosud Scotiabank.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cencosud Scotiabank
App Name : Cencosud Scotiabank
Logo：
OS : iOS
Network : Google Ads(Admob),Instagram,Facebook
Developer : Scotiabank Chile
Publisher : Instagram,Facebook,Nederland.FM Radio,Car Race Fun Games,Frozen Food Maker Game,动物 拼圖 遊戲 - 儿童 拼图 游戏,PUZZLE für Kinder - Beste Spiele für Kinder
Total creative ads during the time period : 217
Duration : 271
Popularity : 12,856
Check ASO Keywords of Cencosud Scotiabank
2. Cencosud Scotiabank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cencosud Scotiabank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cencosud Scotiabank in the recent period. As of 2021-05-23, among the Cencosud Scotiabank‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 87.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 6.25%, Carousel category's proportion is 6.25%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Cencosud Scotiabank's the proportion of networks impressions are placed like this:
Instagram's proportion is 52.49%,
Facebook's proportion is 29.17%,
Audience Network's proportion is 17.9%,
Messenger's proportion is 0.45%,
's proportion is .
In the date of 2021-05-23, Cencosud Scotiabank‘s network with the most ads is Instagram and its proportion is 43.75%.
3. Top 3 Ad Creative Analysis of Cencosud Scotiabank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cencosud Scotiabank. We can see some advertising trends.
Top 1 Ad Creative of Cencosud Scotiabank
Ad Details ：
Headline ：
Text ：Conoce nuestras promociones en @TarjetaCencosudScotiabank. Contáctate con nosotros para responder tus dudas y más. Síguenos.
Top 2 Ad Creative of Cencosud Scotiabank
Ad Details ：
Headline ：
Text ：Conoce nuestras promociones en @TarjetaCencosudScotiabank. Contáctate con nosotros para responder tus dudas y más. Síguenos.
Top 3 Ad Creative of Cencosud Scotiabank
Ad Details ：
Headline ：
Text ：Conoce nuestras promociones en@TarjetaCencosudScotiabank. Contáctate con nosotros para responder tus dudas y más. Síguenos.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 33 | 33 | 33 |
| Popularity | 118 | 118 | 118 |
| Dimensions | 240 x 426 | 240 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Paraguay,Venezuela,Chile,Peru,Spain,Cuba,Panama,Colombia,Argentina,Mexico | Peru,Panama,Spain,Chile,Paraguay,Mexico,Cuba,Venezuela,Colombia,Argentina | Peru,Panama,Spain,Chile,Paraguay,Mexico,Cuba,Venezuela,Colombia,Argentina |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Cencosud Scotiabank in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Cencosud Scotiabank's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cencosud Scotiabank, you can click the app name below to view related reports, or you can find more info in ASOTools.