Central Department Store Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Central Department Store's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Central Department Store.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Central Department Store

App Name : Central Department Store

Logo：

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Central Department Store Ltd.

Publisher : Instagram,Facebook

Total creative ads during the time period : 488

Duration : 1,099

Popularity : 26,685

Check ASO Keywords of Central Department Store

2. Central Department Store’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Central Department Store in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Central Department Store in the recent period. As of 2021-03-15, among the Central Department Store‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Central Department Store's the proportion of networks impressions are placed like this:

Facebook's proportion is 30.58%,

Instagram's proportion is 30.58%,

Messenger's proportion is 30.58%,

Audience Network's proportion is 8.27%,

's proportion is .

In the date of 2021-03-15, Central Department Store‘s network with the most ads is Facebook and its proportion is 29.17%.

3. Top 3 Ad Creative Analysis of Central Department Store

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Central Department Store. We can see some advertising trends.

Top 1 Ad Creative of Central Department Store

Ad Details ：

Headline ：SUUNTO รุ่น 7 ลด 4,000 บาท

Text ：SUUNTO รุ่น 7
SPORTS AND LIFE, COMBINED
ลด 4,000 บาท
พิเศษ 12,900 บาท ปกติ 16,900 บาท

📅 ตั้งแต่วันที่ 27 ม.ค. 64 - 4 ก.พ. 64
*ตามเงื่อนไขที่กำหนด
💻📱 #CentralOnline #CentralApp"

Top 2 Ad Creative of Central Department Store

Ad Details ：

Headline ：SUUNTO รุ่น 7 ลด 4,000 บาท

Text ：SUUNTO รุ่น 7
SPORTS AND LIFE, COMBINED
ลด 4,000 บาท
พิเศษ 12,900 บาท ปกติ 16,900 บาท

📅 ตั้งแต่วันที่ 27 ม.ค. 64 - 4 ก.พ. 64
*ตามเงื่อนไขที่กำหนด
💻📱 #CentralOnline #CentralApp"

Top 3 Ad Creative of Central Department Store

Ad Details ：

Headline ：SUUNTO รุ่น 7 ลด 4,000 บาท

Text ：SUUNTO รุ่น 7
SPORTS AND LIFE, COMBINED
ลด 4,000 บาท
พิเศษ 12,900 บาท ปกติ 16,900 บาท

📅 ตั้งแต่วันที่ 27 ม.ค. 64 - 4 ก.พ. 64
*ตามเงื่อนไขที่กำหนด
💻📱 #CentralOnline #CentralApp"

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Central Department Store in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Central Department Store's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Central Department Store, you can click the app name below to view related reports, or you can find more info in ASOTools.

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