ChatAja - Indonesia Messenger & Lifestyle App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ChatAja - Indonesia Messenger & Lifestyle App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ChatAja - Indonesia Messenger & Lifestyle App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ChatAja - Indonesia Messenger & Lifestyle App
App Name : ChatAja - Indonesia Messenger & Lifestyle App
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : ChatAja
Publisher : Instagram,30 Day Fitness Challenge - Workout at Home,Facebook,Fotor - Photo Editor&Collage,GulogGratis,Main Tota Hare Rang Ka :offline video
Total creative ads during the time period : 348
Duration : 404
Popularity : 41,439
Check ASO Keywords of ChatAja - Indonesia Messenger & Lifestyle App
2. ChatAja - Indonesia Messenger & Lifestyle App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ChatAja - Indonesia Messenger & Lifestyle App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ChatAja - Indonesia Messenger & Lifestyle App in the recent period. As of 2021-03-26, among the ChatAja - Indonesia Messenger & Lifestyle App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-26, ChatAja - Indonesia Messenger & Lifestyle App's the proportion of networks impressions are placed like this:
Facebook's proportion is 51.99%,
Instagram's proportion is 16.08%,
Audience Network's proportion is 15.96%,
Messenger's proportion is 15.96%,
's proportion is .
In the date of 2021-03-26, ChatAja - Indonesia Messenger & Lifestyle App‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ChatAja - Indonesia Messenger & Lifestyle App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ChatAja - Indonesia Messenger & Lifestyle App. We can see some advertising trends.
Top 1 Ad Creative of ChatAja - Indonesia Messenger & Lifestyle App
Ad Details ：
Headline ：Cobain yuk
Text ：ChatAja, aplikasi karya anak bangsa yang hadir untuk melengkapi gaya hidup digital masyarakat Indonesia dengan memberikan layanan gratis pengiriman pesan instan, panggilan suara dan video. Tidak hanya itu, ChatAja juga menghadirkan berbagai konten yang dapat mengisi kehidupan sehari-hari kamu, seper...
Top 2 Ad Creative of ChatAja - Indonesia Messenger & Lifestyle App
Ad Details ：
Headline ：Chatting, Maen Game, Baca News
Text ：Aplikasi Chat Karya Indonesia
Top 3 Ad Creative of ChatAja - Indonesia Messenger & Lifestyle App
Ad Details ：
Headline ：ChatAja | Indonesia Messenger & Lifestyle App
Text ：ChatAja is a cloud based messenger app for chatting, sending voice messages, reading news, playing mini games, booking tickets and many more. What makes us different from others? NO ADS Protect from annoying ads that disturb while you are chatting. Enjoy instant messaging, voice messages without ads...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 180 | 173 | 141 |
| Popularity | 730 | 556 | 518 |
| Dimensions | 2048 x 2048 | 512 x 250 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | Audience Network | |
| Related Ads | 4 | 2 | 4 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | English |
Through the above analysis, we can see that the most effective channel for ChatAja - Indonesia Messenger & Lifestyle App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ChatAja - Indonesia Messenger & Lifestyle App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ChatAja - Indonesia Messenger & Lifestyle App, you can click the app name below to view related reports, or you can find more info in ASOTools.