Chess Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Chess's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chess.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Chess
App Name : Chess
Logo：
OS : Android
Network : 今日头条,西瓜视频,头条穿山甲
Developer : 杭州诺手文化传媒有限公司
Publisher : 今日头条,360手机助手,即阅免费小说
Total creative ads during the time period : 167
Duration : 90
Popularity : 8,691
Check ASO Keywords of Chess
2. Chess’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Chess in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Chess in the recent period. As of 2021-03-11, among the Chess‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Chess's the proportion of networks impressions are placed like this:
今日头条's proportion is 98.17%,
西瓜视频's proportion is 1.83%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, Chess‘s network with the most ads is 今日头条 and its proportion is 80.0%.
3. Top 3 Ad Creative Analysis of Chess
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chess. We can see some advertising trends.
Top 1 Ad Creative of Chess
Ad Details ：
Headline ：象棋终于出新版了，不用流量免费玩！
Text ：
Top 2 Ad Creative of Chess
Ad Details ：
Headline ：「中国象棋」，相传是韩信发明的
Text ：
Top 3 Ad Creative of Chess
Ad Details ：
Headline ：本省象棋终于出新版了，不用流量免费玩！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 42 | 39 | 28 |
| Popularity | 126 | 117 | 92 |
| Dimensions | 540 x 960 | 540 x 960 | 960 x 540 |
| Creative Type | Video | Video | Video |
| Network | 今日头条 | 今日头条 | 今日头条 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Chess in recent advertising is 今日头条, and the main creative type is Video.
In conclusion: The above is a free Chess's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Chess, you can click the app name below to view related reports, or you can find more info in ASOTools.