child360 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the child360's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps child360.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of child360
App Name : child360
Logo：
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : AUSTRALIAN INFANT, CHILD, ADOLESCENT AND FAMILY MENTAL HEALTH ASSOCIATION LIMITED
Publisher : 拼立得 - 美图拼图相机
Total creative ads during the time period : 5
Duration : 553
Popularity : 3,951
Check ASO Keywords of child360
2. child360’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser child360 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of child360 in the recent period. As of 2021-04-24, among the child360‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-24, child360's the proportion of networks impressions are placed like this:
Facebook's proportion is 62.78%,
Audience Network's proportion is 18.63%,
Messenger's proportion is 18.59%,
's proportion is ,
's proportion is .
In the date of 2021-04-24, child360‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of child360
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of child360. We can see some advertising trends.
Top 1 Ad Creative of child360
Ad Details ：
Headline ：Free Parent/Child Wellbeing App
Text ：Do you want a free app that'll allow you to be even more proactive in supporting your child's social and emotional wellbeing?
Introducing The Child360 App!
Here's just a few of the fantastic features:
✅ Create a personalised profile based on your child’s needs
✅ Create a customised letter for your GP
✅ Access useful, articles, videos, podcasts & more
✅ Find & contact support services
The app was developed as a partnership between parents, health professionals, researchers, and app developers.
It simplifies a large and confusing field of information, allowing you to continue making positive changes for your child and family.
Available for both iOS and Android.
Top 2 Ad Creative of child360
Ad Details ：
Headline ：Free Parent/Child Wellbeing App
Text ：
Top 3 Ad Creative of child360
Ad Details ：
Headline ：Free Parent/Child Wellbeing App
Text ：Do you want a free app that'll allow you to be even more proactive in supporting your child's social and emotional wellbeing?
Introducing The Child360 App!
Here's just a few of the fantastic features:
✅ Create a personalised profile based on your child’s needs
✅ Create a customised letter for your GP
✅ Access useful, articles, videos, podcasts & more
✅ Find & contact support services
The app was developed as a partnership between parents, health professionals, researchers, and app developers.
It simplifies a large and confusing field of information, allowing you to continue making positive changes for your child and family.
Available for both iOS and Android.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 442 | 442 | 77 |
| Popularity | 999 | 999 | 986 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 5 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for child360 in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free child360's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to child360, you can click the app name below to view related reports, or you can find more info in ASOTools.