Chinese chess Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Chinese chess's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chinese chess.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Chinese chess
App Name : Chinese chess
Logo：
OS : Android
Network : WIFI万能钥匙
Developer :
Publisher :
Total creative ads during the time period : 112
Duration : 460
Popularity : 44,002
Check ASO Keywords of Chinese chess
2. Chinese chess’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Chinese chess in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Chinese chess in the recent period. As of 2021-03-11, among the Chinese chess‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Chinese chess's the proportion of networks impressions are placed like this:
WIFI万能钥匙's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, Chinese chess‘s network with the most ads is WIFI万能钥匙 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Chinese chess
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chinese chess. We can see some advertising trends.
Top 1 Ad Creative of Chinese chess
Ad Details ：
Headline ：象棋终于出新版了，不用流量免费玩！
Text ：
Top 2 Ad Creative of Chinese chess
Ad Details ：
Headline ：象棋终于可以在手机上玩了，随时随地都能来一局！
Text ：
Top 3 Ad Creative of Chinese chess
Ad Details ：
Headline ：下棋的套路都在里面！以后跟朋友玩，想输都难！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 222 | 279 | 209 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 648 x 360 | 648 x 360 | 648 x 360 |
| Creative Type | Image | Image | Image |
| Network | WIFI万能钥匙 | WIFI万能钥匙 | WIFI万能钥匙 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Chinese chess in recent advertising is WIFI万能钥匙, and the main creative type is Image.
In conclusion: The above is a free Chinese chess's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Chinese chess, you can click the app name below to view related reports, or you can find more info in ASOTools.