Chinese chess Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Chinese chess’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chinese chess.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Chinese chess

App Name : Chinese chess


Chinese chess-SocialPeta

OS : Android

Network : 头条穿山甲,UnityAds,Mobvista

Developer :

Publisher : 欢乐赚,猎豹浏览器极速版,二头条,追读小说,福星高照,Pitbull Dog Live Wallpaper,Sea Battle 2,扎堆小说,触宝电话

Total creative ads during the time period : 49

Duration : 441

Popularity : 6,281

2. Chinese chess’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Chinese chess in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Chinese chess in the recent period. As of 2020-09-01, among the Chinese chess‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-01, Chinese chess’s the proportion of networks impressions are placed like this:

头条穿山甲’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-01, Chinese chess‘s network with the most ads is 头条穿山甲 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Chinese chess

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chinese chess. We can see some advertising trends.

Top 1 Ad Creative of Chinese chess

Ad Details :

Headline :诠释智力与逻辑的双重比拼

Text :诠释智力与逻辑的双重比拼

Top 2 Ad Creative of Chinese chess

Ad Details :

Headline :这游戏,没WiFi也能玩一整天

Text :这游戏,没WiFi也能玩一整天

Top 3 Ad Creative of Chinese chess

Ad Details :

Headline :这游戏,没WiFi也能玩一整天

Text :这游戏,没WiFi也能玩一整天

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 311 205 77
Popularity 990 843 558
Dimensions 720 x 1280 690 x 388 720 x 1080
Creative Type Image Image Image
Network 头条穿山甲 头条穿山甲 头条穿山甲
Related Ads 2 2 1
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Chinese chess in recent advertising is 头条穿山甲, and the main creative type is Image.

In conclusion: The above is a free Chinese chess’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Chinese chess, you can click the app name below to view related reports.