Chums Live Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Chums Live's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chums Live.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Chums Live
App Name : Chums Live
Logo：
OS : Android
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : INTERTEXT AND CHAT COMMS INC.
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Talkray - Free Calls Texts,UC Mini-Download Video Status & Movies,Vegan Recipes - Free Vegan Food Cookbook,USA Weather forecast
Total creative ads during the time period : 347
Duration : 1,632
Popularity : 29,395
Check ASO Keywords of Chums Live
2. Chums Live’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Chums Live in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Chums Live in the recent period. As of 2021-05-20, among the Chums Live‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-20, Chums Live's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.17%,
Facebook's proportion is 25.07%,
Instagram's proportion is 24.94%,
Audience Network's proportion is 24.83%,
's proportion is .
In the date of 2021-05-20, Chums Live‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Chums Live
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chums Live. We can see some advertising trends.
Top 1 Ad Creative of Chums Live
Ad Details ：
Headline ：Live Broadcast App
Text ：24/7 Live Streamers
Top 2 Ad Creative of Chums Live
Ad Details ：
Headline ：Live Broadcast App
Text ：24/7 Live Streamers
Top 3 Ad Creative of Chums Live
Ad Details ：
Headline ：Tara na, Chums Live na!
Text ：Chums Live is the first Filipino live broadcast social network that allows you to go live and broadcast your moments. It also allows you to watch and interact real-time with talented live broadcasters, the Chummies. Chums Live gives you a wide selection of interesting and fun live video entertainmen...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 94 | 94 | 92 |
| Popularity | 330 | 329 | 303 |
| Dimensions | 400 x 400 | 400 x 400 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | United Arab Emirates,Qatar,Philippines,Korea,Australia,Kuwait,Japan,Saudi Arabia,United Kingdom,Canada,United States | Korea,Qatar,United Arab Emirates,Saudi Arabia,Australia,Japan,Kuwait,Philippines,United Kingdom,Canada,United States | Bangladesh,Kuwait,Germany,Qatar,Korea,Taiwan,United States,France,Romania,Italy,Bahrian,United Arab Emirates,Canada,Malaysia,Pakistan,Saudi Arabia,Turkey,Singapore,United Kingdom,New Zealand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Chums Live in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Chums Live's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Chums Live, you can click the app name below to view related reports, or you can find more info in ASOTools.