Circle K Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Circle K's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Circle K.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Circle K
App Name : Circle K
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Circle K AS
Publisher : Instagram,Facebook
Total creative ads during the time period : 421
Duration : 577
Popularity : 34,451
Check ASO Keywords of Circle K
2. Circle K’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Circle K in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Circle K in the recent period. As of 2021-03-16, among the Circle K‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Circle K's the proportion of networks impressions are placed like this:
Instagram's proportion is 66.67%,
Facebook's proportion is 33.33%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Circle K‘s network with the most ads is Instagram and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Circle K
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Circle K. We can see some advertising trends.
Top 1 Ad Creative of Circle K
Ad Details ：
Headline ：Klik her og lyt til vores nye podcast-quiz 🔉 🚙
Text ：🔊 NY PODCAST-QUIZ TIL HELE FAMILIEN 👨👩👧👦
Rejsen bliver altid nemmere, når børnene på bagsædet hygger sig 🚗 Derfor har vi sammen med GoLittle skabt ny podcast-quiz til børnene – og deres forældre.
Klik "Lyt nu" eller søg ”Børn på bagsædet” i din foretrukne podcast-app.
Top 2 Ad Creative of Circle K
Ad Details ：
Headline ：Klik her og lyt til vores nye podcast-quiz 🔉 🚙
Text ：🔊 NY PODCAST-QUIZ TIL HELE FAMILIEN 👨👩👧👦
Rejsen bliver altid nemmere, når børnene på bagsædet hygger sig 🚗 Derfor har vi sammen med GoLittle skabt ny podcast-quiz til børnene – og deres forældre.
Klik "Lyt nu" eller søg ”Børn på bagsædet” i din foretrukne podcast-app.
Top 3 Ad Creative of Circle K
Ad Details ：
Headline ：Klik her og lyt til vores nye podcast-quiz 🔉 🚙
Text ：🔊 NY PODCAST-QUIZ TIL HELE FAMILIEN 👨👩👧👦
Rejsen bliver altid nemmere, når børnene på bagsædet hygger sig 🚗 Derfor har vi sammen med GoLittle skabt ny podcast-quiz til børnene – og deres forældre.
Klik "Lyt nu" eller søg ”Børn på bagsædet” i din foretrukne podcast-app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 130 | 130 | 130 |
| Popularity | 631 | 603 | 601 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Denmark | Denmark | Denmark |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Circle K in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Circle K's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Circle K, you can click the app name below to view related reports, or you can find more info in ASOTools.