Citibank HK Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Citibank HK's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Citibank HK.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Citibank HK
App Name : Citibank HK
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : CITIBANK (HONG KONG) LIMITED
Publisher : Instagram,Facebook,HuffPost - News & Politics,MySQL QueryDB Client,Korean Food Recipes - 10k Recipes,Video Collage: Mix VideoPhoto
Total creative ads during the time period : 99
Duration : 704
Popularity : 7,812
Check ASO Keywords of Citibank HK
2. Citibank HK’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Citibank HK in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Citibank HK in the recent period. As of 2021-03-15, among the Citibank HK‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Citibank HK's the proportion of networks impressions are placed like this:
Instagram's proportion is 44.46%,
Facebook's proportion is 43.04%,
Audience Network's proportion is 12.5%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Citibank HK‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Citibank HK
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Citibank HK. We can see some advertising trends.
Top 1 Ad Creative of Citibank HK
Ad Details ：
Headline ：【立即申請】晉身Citigold即享高達HK$25,700現金回贈
Text ：📈 Citigold為您策劃專屬理財方案，滿足您人生每個階段財富需要。現晉身Citigold更可享連串優越理財服務及優惠：
💰 高達HK$25,700現金回贈
🎁 買賣外幣0%差價
🎊 遙距開立外地戶口
立即到以下連結申請！
外幣買賣及投資涉及風險，匯率可升可跌。受條款及細則約束。
Top 2 Ad Creative of Citibank HK
Ad Details ：
Headline ：【立即申請】晉身Citigold即享高達HK$25,700現金回贈
Text ：想每朝為家人存入愛？選擇Citigold最全面的投資、置業、保障方案，為自己同屋企人實現理想生活。只需3個簡單步驟即可於手機上輕鬆開戶。立即晉身Citigold，開始為您的摯愛穩中求富!
現開戶尊享:
高達HK$25,700現金回贈
可透過Citi Live Chat與財策顧問進行視像對話，分析資產組合表現
外幣買賣及投資涉及風險，受條款及細則約束。
Top 3 Ad Creative of Citibank HK
Ad Details ：
Headline ：【立即晉身為Citigold Private Client，尊享HK$48,000現金回贈！】
Text ：最優裕1%人士尊屬的理財層次
Citigold Private Client 集完善手機理財體驗及尊屬的資深財策團隊於一身，可以24小時自主理財，亦有匯集多個範疇的顧問團隊為您度身訂造投資方案，捕捉每個機遇。現晉身Citigold Private Client可享高達HK$48,000現金回贈，立即預約申請！
受條款及細則約束。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 30 | 50 | 50 |
| Popularity | 144 | 130 | 125 |
| Dimensions | 600 x 600 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 3 | 4 |
| Countries | Norway | Hong Kong,Taiwan,Macau | Norway,Hong Kong |
| Language | Norwegian | Chinese (Traditional) | Norwegian |
Through the above analysis, we can see that the most effective channel for Citibank HK in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Citibank HK's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Citibank HK, you can click the app name below to view related reports, or you can find more info in ASOTools.