Citibank UAE Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Citibank UAE’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Citibank UAE.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Citibank UAE

App Name : Citibank UAE

Logo

Citibank UAE-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Citibank UAE

Publisher : HuffPost - News & Politics,Sweet Selfie Camera:Beauty cam,photoselfie editor,AirBrush: Easy Photo Editor,Vegan Recipes Free,Text Free: WiFi Calling App,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 28

Duration : 484

Popularity : 1,986

2. Citibank UAE’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Citibank UAE in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Citibank UAE in the recent period. As of 2020-08-25, among the Citibank UAE‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-25, Citibank UAE’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-25, Citibank UAE‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Citibank UAE

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Citibank UAE. We can see some advertising trends.

Top 1 Ad Creative of Citibank UAE

Ad Details :

Headline :Pay school fees or rent. Earn Big Rewards.

Text :With our brand new feature Citi PayAll, you can pay rent, education, maintenance fees, travel packages and events with your Citi Credit Card. Earn miles or rewards with the same earn rates as your existing spend,all for just a small fee.

Top 2 Ad Creative of Citibank UAE

Ad Details :

Headline :Citi UAE

Text :Use Citi PayAll to pay school fees, rent or other big payments using your credit card with vendors who don’t accept credit card payments. Enjoy big rewards on your payments and also earn AED 250 cashback and reduced processing fees, if you pay AED 10,000 & above before 5th of April 2020. Start using it on the Citi Mobile App or SMS PayAll to 2484 today. T&C apply.

Top 3 Ad Creative of Citibank UAE

Ad Details :

Headline :Get a statement credit of AED 250.

Text :Start enjoying the amazing benefits of the enhanced PayAll today, no processing fee and a statement credit of AED 250. Be it rent, school fees, charity or goods, every payment adds up to big rewards! SMS “pay” to 2484 to receive a call from a Citi agent, who will explain how to use PayAll. Enroll for PayAll by July 31st and receive your statement credit by August 31st, 2020.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 28 46 28
Popularity 135 133 124
Dimensions 1080 x 1080 640 x 640 628 x 628
Creative Type Image Image Image
Network Facebook Instagram Facebook
Related Ads 1 2 1
Countries United Arab Emirates Australia,Canada,United States,United Kingdom United Arab Emirates
Language English English English

Through the above analysis, we can see that the most effective channel for Citibank UAE in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Citibank UAE’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Citibank UAE, you can click the app name below to view related reports.