City of Mesquite Mobile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the City of Mesquite Mobile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps City of Mesquite Mobile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of City of Mesquite Mobile
App Name : City of Mesquite Mobile
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : City of Mesquite
Publisher : Instagram,Facebook
Total creative ads during the time period : 22
Duration : 468
Popularity : 3,974
Check ASO Keywords of City of Mesquite Mobile
2. City of Mesquite Mobile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser City of Mesquite Mobile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of City of Mesquite Mobile in the recent period. As of 2020-10-14, among the City of Mesquite Mobile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-14, City of Mesquite Mobile's the proportion of networks impressions are placed like this:
Facebook's proportion is 68.7%,
Instagram's proportion is 31.3%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-14, City of Mesquite Mobile‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of City of Mesquite Mobile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of City of Mesquite Mobile. We can see some advertising trends.
Top 1 Ad Creative of City of Mesquite Mobile
Ad Details ：
Headline ：2019 City Elections | Mesquite, TX - Official Website
Text ：Excellent move by city of Mesquite. Easy to replicate. Costs not a red cent. How about it Garland, Richardson, Dallas, Irving, Grand Prairie, DeSoto....
Mesquite City Council
July 5, 2019
vote
Mesquite City Council passes ordinance to establish designated voter registration sites at certain
City facilities
On July 1, the Mesquite City Council passed an ordinance creating voter registration sites at certain City facilities to encourage voter registration by improving convenience. These locations include the Parks and Recreation Administration Office and both Mesquite public libraries. Beginning Monday, July 15, these locations will be staffed by City personnel trained and certified as volunteer deputy registrars by Dallas County. For details, visit www.cityofmesquite.com/2019CityElections.
Top 2 Ad Creative of City of Mesquite Mobile
Ad Details ：
Headline ：
Text ：The deadline to submit a job request and to volunteer for Addressing Mesquite Day is a little over two weeks away on June 26th. To apply, visit https://bit.ly/3f3wc0u
Top 3 Ad Creative of City of Mesquite Mobile
Ad Details ：
Headline ：
Text ：COVID-19 is a disease we are all still learning about. Basic everyday habits help to protect yourself and others from virus. As you are running essential errands like grocery shopping, getting take-out, banking, and getting gas, consider these steps to keep you and others safe and healthy:
• Stay home if sick.
• Avoid close contact with people who are sick.
• Wear a cloth face covering when running errands.
• Use social distancing (stay at least 6 feet away from others).
• Use hand sanitizer after leaving stores.
• Wash your hands with soap and water for at least 20 seconds when you get home.
• Avoid touching your eyes, nose, and mouth with unwashed hands.
• Cover your cough or sneeze with a tissue, then throw the tissue in the trash.
• Clean and disinfect frequently touched objects and surfaces.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 466 | 132 | 118 |
| Popularity | 999 | 911 | 363 |
| Dimensions | 300 x 196 | 1280 x 720 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 4 |
| Countries | United States | United States | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for City of Mesquite Mobile in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free City of Mesquite Mobile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to City of Mesquite Mobile, you can click the app name below to view related reports, or you can find more info in ASOTools.