CityApp Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the CityApp’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CityApp.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of CityApp

App Name : CityApp

Logo

CityApp-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Twitter

Developer : Manchester City Football Club Limited

Publisher : オセロクエスト (旧リバーシ大戦),Made in FOOT,Buraco Justificado Mano a Mano,Damas Online,月子餐-孕妇产后休整和恢复必备食谱手册,Offroad Hill Climb Truck 3D - 4x4 monstro Jeep Jogo de Simulação,小怪物消消乐-天天连连看,爱消除的宾果消消乐2016免费小游戏,Line 98 simple

Total creative ads during the time period : 225

Duration : 1,713

Popularity : 15,149

2. CityApp’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser CityApp in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of CityApp in the recent period. As of 2020-08-16, among the CityApp‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-16, CityApp’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 49.63%,

Facebook’s proportion is 19.56%,

Instagram’s proportion is 15.41%,

Messenger’s proportion is 15.41%,

’s proportion is .

In the date of 2020-08-16, CityApp‘s network with the most ads is Google Ads(Admob) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of CityApp

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CityApp. We can see some advertising trends.

Top 1 Ad Creative of CityApp

Ad Details :

Headline :Media Watch: Press purr over De Bruyne and Mahrez - Manchester City FC

Text :Lots of positive reviews of yesterday's ⭐ men!

Top 2 Ad Creative of CityApp

Ad Details :

Headline :Made in Gran Canaria: David Silva ⚽️

Text :"How good is this guy, I'd love to have him here" - Pep Guardiola at FC Barcelona.

Top 3 Ad Creative of CityApp

Ad Details :

Headline :Media Watch | Bids lodged for Maguire?

Text :⚽ A Premier League Asia Trophy preview ⭐ Kevin De Bruyne tipped to shine Transfer rumours

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 9 1
Popularity 279 261 128
Dimensions 796 x 415 1280 x 720 1024 x 576
Creative Type Image Video Image
Network Facebook Facebook Facebook
Related Ads 2 1 2
Countries Australia,United States,Canada,United Kingdom Australia,Canada,United Kingdom,United States Indonesia
Language English English English

Through the above analysis, we can see that the most effective channel for CityApp in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free CityApp’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to CityApp, you can click the app name below to view related reports.