Close2Me Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Close2Me's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Close2Me.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Close2Me
App Name : Close2Me
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Close2Me
Publisher : Instagram,Assistant for Android,Alarm Clock,Been Love Memory - Love Counter 2020,Photo Editor & Pic Collage - Sweet Selfie Camera,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Video Collage: Mix VideoPhoto,Blur Photo Editor - Blur Image Background Editor
Total creative ads during the time period : 22
Duration : 430
Popularity : 16,519
Check ASO Keywords of Close2Me
2. Close2Me’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Close2Me in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Close2Me in the recent period. As of 2020-12-06, among the Close2Me‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-06, Close2Me's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.65%,
Audience Network's proportion is 25.07%,
Instagram's proportion is 24.65%,
Messenger's proportion is 24.63%,
's proportion is .
In the date of 2020-12-06, Close2Me‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Close2Me
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Close2Me. We can see some advertising trends.
Top 1 Ad Creative of Close2Me
Ad Details ：
Headline ：Close2Me - Effortlessly Swipe Through The Best Deals
Text ：Your freedom of choice between great deals on food 🍔, drinks 🥂, retail, entertainment 🎭, and services.🎁 - integrated with Google Maps.
Uber Integration 🚗 - just one click away from safely driving you home or getting you where you need to be on time.
DOWNLOAD NOW ⚡
Top 2 Ad Creative of Close2Me
Ad Details ：
Headline ：Close2Me - Effortlessly Swipe Through The Best Deals
Text ：Your freedom of choice between great deals on food 🍔, drinks 🥂, retail, entertainment 🎭, and services.🎁 - integrated with Google Maps.
Uber Integration 🚗 - just one click away from safely driving you home or getting you where you need to be on time.
DOWNLOAD NOW ⚡
Top 3 Ad Creative of Close2Me
Ad Details ：
Headline ：Close2Me - Effortlessly Swipe Through The Best Deals
Text ：Your freedom of choice between great deals on food 🍔, drinks 🥂, retail, entertainment 🎭, and services.🎁 - integrated with Google Maps.
Uber Integration 🚗 - just one click away from safely driving you home or getting you where you need to be on time.
DOWNLOAD NOW ⚡
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 416 | 416 | 416 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 626 x 417 | 626 x 417 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | South Africa | South Africa | South Africa |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Close2Me in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Close2Me's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Close2Me, you can click the app name below to view related reports, or you can find more info in ASOTools.