Club Shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Club Shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Club Shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Club Shopping
App Name : Club Shopping
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Hong Kong Telecommunications (HKT) Limited
Publisher : Instagram,Facebook,小说 - 全本,小说,大全,搜索播放器-云盘影音无广告版,Talking Bruce the Panda,喷气式战斗机机器人大战,U Metal Detector
Total creative ads during the time period : 1,136
Duration : 377
Popularity : 73,987
Check ASO Keywords of Club Shopping
2. Club Shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Club Shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Club Shopping in the recent period. As of 2021-03-15, among the Club Shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Club Shopping's the proportion of networks impressions are placed like this:
Facebook's proportion is 90.38%,
Audience Network's proportion is 6.41%,
Messenger's proportion is 3.21%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Club Shopping‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of Club Shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Club Shopping. We can see some advertising trends.
Top 1 Ad Creative of Club Shopping
Ad Details ：
Headline ：【去The Club shopping 攻略2️⃣：有咩開心得過買得抵？係抵完再抵！】
Text ：【去The Club shopping 攻略2️⃣：有咩開心得過買得抵？係抵完再抵！】
最近唔見 Shirley Sham 沈殷怡 去郊遊，梗係啦 … 去咗同啲戰利品交流吖嘛！
喺The Club 有超過1,000件指定商品折完仲有高達 10% 回贈*，咁抵仲邊使猶豫👉 https://bit.ly/3mwA3qp？一於買買買…
#TheClub愛你所愛 #ClubShopping #網購 #回贈 #ShirleySham最新電視廣告 #買到成屋戰利品 #開心到跳舞
*購物回贈百分比是以產品當時之售價計算，並以Club積分作為購物回贈，於下次購物時使用，詳情👉 https://bit.ly/3e77Rrp
………………………
❤ 下載 The Club 手機 app，免費登記成為會員 👉 http://bit.ly/theclubapp
受條款及細則約束。
Top 2 Ad Creative of Club Shopping
Ad Details ：
Headline ：【陳柏宇 Jason Chan 全家醒你The Club shopping攻略！】
Text ：【陳柏宇 Jason Chan 全家醒你The Club shopping攻略！】
買電子產品，梗係好似Jason、Leanne同囡囡亞標咁嚟The Club 買啦！點解？
因為因為除咗原廠保養外，指定電子商品附送12個月電子商品意外保障*，就算意外損毀都無有怕！
今期Jason、Leanne同囡囡亞標推介嘅電子產品係👉 Sennheiser MOMENTUM True Wireless 真無線耳機
即刻入手👉 https://bit.ly/3e4kHXp
#TheClub愛你所愛 #ClubShopping #網購 #電子產品 #耳機
*於2020年12月31日或之前購買指定電子商品附送12個月「電子商品意外保障」。詳情👉 https://bit.ly/35UhtC7
………………………
❤ 下載 The Club 手機 app，免費登記成為會員 👉 http://bit.ly/theclubapp
受條款及細則約束。
Top 3 Ad Creative of Club Shopping
Ad Details ：
Headline ：【陳柏宇 Jason Chan 全家醒你The Club shopping攻略！】
Text ：【陳柏宇 Jason Chan 全家醒你The Club shopping攻略！】
買gadgets，梗係好似Jason、Leanne同囡囡亞標咁嚟The Club 買啦！點解？
因為除咗原廠保養外，指定電子商品仲附送12個月電子商品意外保障*，就算意外損毀都無有怕！
今期Jason、Leanne同囡囡亞標推介嘅電子產品品係👉 Apple AirPods Pro
即刻入手👉 https://bit.ly/2G46HQD
*於2020年12月31日或之前購買指定電子商品附送12個月「電子商品意外保障」。詳情👉 https://bit.ly/389Kg8a
#TheClub愛你所愛 #ClubShopping #網購 #電子產品 #AirPodsPro
………………………
❤ 下載 The Club 手機 app，免費登記成為會員 👉 http://bit.ly/theclubapp
受條款及細則約束。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 24 | 25 | 24 |
| Popularity | 118 | 86 | 84 |
| Dimensions | 426 x 240 | 426 x 240 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | United Kingdom,Australia,Canada,United States | Australia,United Kingdom,United States,Canada | China |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Club Shopping in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Club Shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Club Shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.