Coles Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Coles's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Coles.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Coles
App Name : Coles
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Coles Supermarkets Australia Pty Ltd
Publisher : Instagram,Facebook,Meat Recipes!,时尚饮品制作方法大全免费版HD 健康养生奶昔果汁食谱,勇敢的小裁缝 - 睡前 童话 故事书 iBigToy,Audiobooks:children's favorite fairy tales 4,Gutenberg Project,宝宝听书-女性备孕怀孕育儿管家,Cooking Recipe Pro
Total creative ads during the time period : 431
Duration : 1,213
Popularity : 32,968
Check ASO Keywords of Coles
2. Coles’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Coles in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Coles in the recent period. As of 2021-05-28, among the Coles‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Coles's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Coles‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Coles
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Coles. We can see some advertising trends.
Top 1 Ad Creative of Coles
Ad Details ：
Headline ：Find your nearest Coles Store
Text ：Australia, our 1L Latte has landed. Grab a taste of the coffee shop and bring it on home with our dreamy blend of specialty coffee and classic Oat M*lk.
You probably already know our Oat M*lk is barista standard, made to match with seasonal, single origin coffee. So that’s what we did. Clean, creamy and dairy-free, our Latte is ready-to-drink however you like it – straight from the carton or stocked away for spring. We prefer ours pretty chilled, but you do your thing.
Drop in to Coles and knock yourself out.
Top 2 Ad Creative of Coles
Ad Details ：
Headline ：Find your nearest Coles Store
Text ：Seems like everybody’s a home barista these days. Well, welcome to the party – luckily for you, you can bring home the same Oat M*lk used by baristas in your favourite coffee shop. Specially crafted with as few ingredients impossible to showcase the far out flavours and textures of great coffee, it also creates a heavenly microfoam if you think you’ve got the steamin’ skills.
We all need a day off though, hey? That’s why we made our Latte by the litre, already blended using seasonal specialty coffee and our classic Oat M*lk. Clean, creamy and dairy-free, our Latte is ready-to-drink however you like it – straight from the carton or stocked away for spring. We prefer ours pretty chilled, but you do your thing.
Drop in to Coles and knock yourself out.
Top 3 Ad Creative of Coles
Ad Details ：
Headline ：Find your nearest Coles Store
Text ：Seems like everybody’s a home barista these days. Well, welcome to the party – luckily for you, you can bring home the same Oat M*lk used by baristas in your favourite coffee shop.
Specially crafted with as few ingredients impossible to showcase the far-out flavours and textures of great coffee, it also creates a heavenly microfoam if you think you’ve got the steamin’ skills.
Drop in to Coles and knock yourself out.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 111 | 142 | 142 |
| Popularity | 808 | 751 | 749 |
| Dimensions | 1638 x 2048 | 400 x 400 | 426 x 426 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | Australia,Canada,United States,United Kingdom | Australia,Canada,United Kingdom,United States | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Coles in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Coles's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Coles, you can click the app name below to view related reports, or you can find more info in ASOTools.