Coles Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Coles’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Coles.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Coles

App Name : Coles

Logo

Coles-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Instagram

Developer : Coles Supermarkets Australia Pty Ltd

Publisher : Meat Recipes!,时尚饮品制作方法大全免费版HD 健康养生奶昔果汁食谱,勇敢的小裁缝 - 睡前 童话 故事书 iBigToy,Audiobooks:children's favorite fairy tales 4,Gutenberg Project,宝宝听书-女性备孕怀孕育儿管家,Cooking Recipe Pro,Pakistani Recipes

Total creative ads during the time period : 97

Duration : 950

Popularity : 5,819

2. Coles’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Coles in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Coles in the recent period. As of 2020-09-07, among the Coles‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Coles’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 83.89%,

Instagram’s proportion is 16.11%,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-07, Coles‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Coles

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Coles. We can see some advertising trends.

Top 1 Ad Creative of Coles

Ad Details :

Headline :Coles 1/2 Price Specials!

Text :Check out just some of this week's ½ price specials. And click to see them all!

Top 2 Ad Creative of Coles

Ad Details :

Headline :coles&co

Text :coles&co is here, your new home for value, every day. From foodie inspo to cost-cutting recipes, tips, tricks, ½ specials and more - you’ll find it at the all new coles&co.

Top 3 Ad Creative of Coles

Ad Details :

Headline :coles&co

Text :coles&co is here, your new home for value, every day. From foodie inspo to cost-cutting recipes, tips, tricks, ½ specials and more - you’ll find it at the all new coles&co.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 11 10
Popularity 96 73 72
Dimensions 1024 x 1280 320 x 400 1024 x 1280
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Kenya Australia,Bangladesh Pakistan,Australia,Kenya
Language NA English English

Through the above analysis, we can see that the most effective channel for Coles in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Coles’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Coles, you can click the app name below to view related reports.