Colibra Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Colibra's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Colibra.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Colibra
App Name : Colibra
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Colibra
Publisher : Instagram,Facebook,Treehouse Table,YouCam Nails - Manicure Salon for Custom Nail Art,All Recipes Free - Food Recipes App,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 179
Duration : 645
Popularity : 36,832
Check ASO Keywords of Colibra
2. Colibra’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Colibra in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Colibra in the recent period. As of 2021-05-27, among the Colibra‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Colibra's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.78%,
Instagram's proportion is 31.11%,
Messenger's proportion is 31.11%,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Colibra‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Colibra
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Colibra. We can see some advertising trends.
Top 1 Ad Creative of Colibra
Ad Details ：
Headline ：Colibra: Turn Your Flight Delays into Guaranteed Cash
Text ：✈ Flying during Covid? Get compensated in 24 hours for all 1+ hour flight delays. It's FREE!
Top 2 Ad Creative of Colibra
Ad Details ：
Headline ：Colibra: Turn Your Flight Delays into Guaranteed Cash
Text ：✈ Flying during Covid? Get compensated in 24 hours for all 1+ hour flight delays. It's FREE!
Top 3 Ad Creative of Colibra
Ad Details ：
Headline ：Colibra: Turn Your Flight Delays into Guaranteed Cash
Text ：✈ Flying during Covid? Get compensated in 24 hours for all 1+ hour flight delays. It's FREE!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 217 | 217 | 217 |
| Popularity | 994 | 990 | 990 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | United States,United Kingdom,Canada,Australia | United States,Canada,Australia,United Kingdom | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Colibra in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Colibra's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Colibra, you can click the app name below to view related reports, or you can find more info in ASOTools.