Colibra Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Colibra’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Colibra.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Colibra

App Name : Colibra

Logo

Colibra-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : INSA LTD

Publisher : TopBuzz: Notícias,Vídeos, GIFs,MySQL QueryDB Client

Total creative ads during the time period : 31

Duration : 383

Popularity : 5,243

2. Colibra’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Colibra in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Colibra in the recent period. As of 2020-09-07, among the Colibra‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 90.91%, Carousel category’s proportion is 9.09%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Colibra’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 54.78%,

Audience Network’s proportion is 22.61%,

Instagram’s proportion is 22.61%,

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In the date of 2020-09-07, Colibra‘s network with the most ads is Facebook and its proportion is 45.45%.

3. Top 3 Ad Creative Analysis of Colibra

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Colibra. We can see some advertising trends.

Top 1 Ad Creative of Colibra

Ad Details :

Headline :How is Colibra able to pay for all 1+ hour flight delays without asking for payment?

Text :A simple business model based on solidarity that provides for a community of business travellers, which share the benefit of getting paid 30x more often.

Top 2 Ad Creative of Colibra

Ad Details :

Headline :How is Colibra able to pay for all 1+ hour flight delays without asking for payment?

Text :A simple business model based on solidarity that provides for a community of business travellers, which share the benefit of getting paid 30x more often.

Top 3 Ad Creative of Colibra

Ad Details :

Headline :How is Colibra able to pay for all 1+ hour flight delays without asking for payment?

Text :A simple business model based on solidarity that provides for a community of business travellers, which share the benefit of getting paid 30x more often.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 56 56 56
Popularity 366 366 366
Dimensions 1200 x 628 1200 x 628 1200 x 628
Creative Type Image Image Image
Network Facebook Instagram Audience Network
Related Ads 1 1 1
Countries United States,United Kingdom,Canada,Australia Canada,Australia,United States,United Kingdom Canada,Australia,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Colibra in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Colibra’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Colibra, you can click the app name below to view related reports.