College Pulse Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the College Pulse's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps College Pulse.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of College Pulse
App Name : College Pulse
Logo：
OS : Android
Network : Facebook
Developer : College Pulse Inc
Publisher :
Total creative ads during the time period : 4
Duration : 232
Popularity : 2,705
Check ASO Keywords of College Pulse
2. College Pulse’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser College Pulse in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of College Pulse in the recent period. As of 2020-05-30, among the College Pulse‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-05-30, College Pulse's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-05-30, College Pulse‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of College Pulse
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of College Pulse. We can see some advertising trends.
Top 1 Ad Creative of College Pulse
Ad Details ：
Headline ：Find Out What Your Campus Thinks
Text ：College Pulse is a polling platform founded by Dartmouth students on a mission to provide you with accurate data about what your campus thinks. Ask questions about things you want to know about your campus and we will give you reliable data and sweet rewards.
Top 2 Ad Creative of College Pulse
Ad Details ：
Headline ：Start Earning Rewards Today
Text ：College Pulse is a polling platform founded by Dartmouth students on a mission to provide you with accurate data about what your campus thinks. Ask questions about things you want to know about your campus and we will give you reliable data and sweet rewards.
Top 3 Ad Creative of College Pulse
Ad Details ：
Headline ：Start Earning Rewards Today
Text ：College Pulse is a polling platform founded by Dartmouth students on a mission to provide you with accurate data about what your campus thinks. Ask questions about things you want to know about your campus and we will give you reliable data and sweet rewards.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 231 | 231 | 58 |
| Popularity | 999 | 999 | 355 |
| Dimensions | 1200 x 628 | 1200 x 628 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for College Pulse in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free College Pulse's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to College Pulse, you can click the app name below to view related reports, or you can find more info in ASOTools.