ColorfulClouds Lite Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ColorfulClouds Lite's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ColorfulClouds Lite.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ColorfulClouds Lite
App Name : ColorfulClouds Lite
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Beijing ColorfulClouds Technology Co., Ltd.
Publisher : Facebook,Instagram,现在天气预报地图,Satellite images,UK Weather Maps and Forecast,天气新闻,Meteo Gratuite,Simply Auto: Mileage Tracker
Total creative ads during the time period : 133
Duration : 86
Popularity : 11,173
Check ASO Keywords of ColorfulClouds Lite
2. ColorfulClouds Lite’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ColorfulClouds Lite in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ColorfulClouds Lite in the recent period. As of 2021-05-28, among the ColorfulClouds Lite‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, ColorfulClouds Lite's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, ColorfulClouds Lite‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of ColorfulClouds Lite
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ColorfulClouds Lite. We can see some advertising trends.
Top 1 Ad Creative of ColorfulClouds Lite
Ad Details ：
Headline ：ColorfulClouds: Weather & Live Forecast Maps
Text ：Expect the Unexpected with this Beautiful and Easy-to-use Weather App
Top 2 Ad Creative of ColorfulClouds Lite
Ad Details ：
Headline ：ColorfulClouds: Weather & Live Forecast Maps
Text ：Expect the Unexpected with this Beautiful and Easy-to-use Weather App
Top 3 Ad Creative of ColorfulClouds Lite
Ad Details ：
Headline ：ColorfulClouds: Weather & Live Forecast Maps
Text ：Expect the Unexpected with this Beautiful and Easy-to-use Weather App
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 40 | 40 | 40 |
| Popularity | 111 | 111 | 110 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 5 | 5 | 5 |
| Countries | United States,United Kingdom,Canada,Australia | United States,Canada,Australia,United Kingdom | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ColorfulClouds Lite in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ColorfulClouds Lite's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ColorfulClouds Lite, you can click the app name below to view related reports, or you can find more info in ASOTools.