Comics Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Comics's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Comics.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Comics
App Name : Comics
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : comiXology
Publisher : Instagram,Text Free: WiFi Calling App ,USA Weather forecast,Facebook,Universal Email App,Treehouse Table
Total creative ads during the time period : 948
Duration : 1,867
Popularity : 194,794
Check ASO Keywords of Comics
2. Comics’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Comics in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Comics in the recent period. As of 2021-03-16, among the Comics‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Comics's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Comics‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Comics
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Comics. We can see some advertising trends.
Top 1 Ad Creative of Comics
Ad Details ：
Headline ：YOUTH #1 Out Now!
Text ：New from comiXology Originals!
Top 2 Ad Creative of Comics
Ad Details ：
Headline ：YOUTH #1 Out Now!
Text ：New from comiXology Originals!
Top 3 Ad Creative of Comics
Ad Details ：
Headline ：YOUTH #1 Out Now!
Text ：New from comiXology Originals!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 285 | 285 | 285 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,Australia,United States | Canada,Australia,United States,United Kingdom | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Comics in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Comics's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Comics, you can click the app name below to view related reports, or you can find more info in ASOTools.