Compressport Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Compressport's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Compressport.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Compressport
App Name : Compressport
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : COUPLE WELL CORPORATION
Publisher : Instagram,Facebook
Total creative ads during the time period : 124
Duration : 159
Popularity : 10,439
Check ASO Keywords of Compressport
2. Compressport’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Compressport in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Compressport in the recent period. As of 2021-03-15, among the Compressport‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 12.9%, Playable Ads category's proportion is 0.0%, Image category's proportion is 61.29%, Carousel category's proportion is 25.81%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Compressport's the proportion of networks impressions are placed like this:
Facebook's proportion is 49.13%,
Instagram's proportion is 21.8%,
Messenger's proportion is 20.23%,
Audience Network's proportion is 8.84%,
's proportion is .
In the date of 2021-03-15, Compressport‘s network with the most ads is Facebook and its proportion is 29.03%.
3. Top 3 Ad Creative Analysis of Compressport
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Compressport. We can see some advertising trends.
Top 1 Ad Creative of Compressport
Ad Details ：
Headline ：裝備買的開心、穿了滿意！
Text ：#史上超強的跑步背心
👉https://bit.ly/331FiHW
榮獲所有跑者最愛穿，卻又捨不得穿的無敵跑步背心！
快乾不黏你身、超輕量裸體感，記得要包色包款！
#超輕量無縫無袖背心
#Compressport_Taiwan
#MioSports
Top 2 Ad Creative of Compressport
Ad Details ：
Headline ：裝備買的開心、穿了滿意！
Text ：雙手萬能，冷掉的手萬萬不能！
🌟超輕量袖套，給予你極大的舒適與溫暖🌟
🌌五色齊全好百搭: https://bit.ly/3q6RMXb
運動時，雙臂也需要保持溫度
不會過於輕薄，保有棉的透氣特性
緊實度提升、抗拉扯
尤其在寒冬低溫的訓練日，陪你一起輕鬆應對強風冷雨！
#超輕量袖套
#Compressport_Taiwan
Top 3 Ad Creative of Compressport
Ad Details ：
Headline ：TR3—女版無袖三鐵衣（黑白兩色）
Text ：為鍛鍊的每一步，更毫無保留。
強健體魄的日常，需要好的裝備，帶你走長遠的路！
你所需要的火力支援，全都在這裡！
#Compressport_Taiwan
#買好裝備好療癒好爽快
#你在等的全年最大檔活動
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 47 | 46 | 29 |
| Popularity | 262 | 153 | 143 |
| Dimensions | 2000 x 2000 | 426 x 426 | 500 x 500 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 3 | 1 |
| Countries | Taiwan | Taiwan | Taiwan |
| Language | English | English | Norwegian |
Through the above analysis, we can see that the most effective channel for Compressport in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Compressport's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Compressport, you can click the app name below to view related reports, or you can find more info in ASOTools.