connpass Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the connpass’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps connpass.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of connpass

App Name : connpass

Logo

connpass-SocialPeta

OS : iOS

Network : Twitter,Facebook,Audience Network

Developer : BeProud Inc.

Publisher : Fotor - Photo Editor & Collage,BeautyPlus - Easy Photo Editor Selfie Camera,地铁跑酷 - 官方中文版,MySQL QueryDB Client,Assistant for Android,GulogGratis: Køb & sælg,My Talking Angela

Total creative ads during the time period : 173

Duration : 472

Popularity : 10,915

2. connpass’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser connpass in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of connpass in the recent period. As of 2020-09-04, among the connpass‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, connpass’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

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’s proportion is ,

’s proportion is .

In the date of 2020-09-04, connpass‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of connpass

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of connpass. We can see some advertising trends.

Top 1 Ad Creative of connpass

Ad Details :

Headline :【人事向け勉強会】GitHub採用のやり方ノウハウ初級編! (2019/12/05 19:00〜)

Text :明日開催です! 【人事向け勉強会】GitHub採用のやり方ノウハウ初級編! https://t.co/OtqIbX3FRu #採用マーケティング

Top 2 Ad Creative of connpass

Ad Details :

Headline :PORT Firebase × iOS (2019/09/12 19:00〜)

Text :# PORT Firebase x iOS ### Stamp Inc. イベントプロジェクトPORTとは Stampはあらゆる職種の方との繋がりを強くするために多くのイベントを開催しています。 イベントでは業界トップクラスのエンジニアをお招きして登壇をして頂いています。 中でもFirebase関連のイベントを多く開催しています。 今回は Firebase x iOS 弊社が得意とする分野で...

Top 3 Ad Creative of connpass

Ad Details :

Headline :LINE×金融開発 オンライン採用説明会

Text :  

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 60 33 30
Popularity 166 145 145
Dimensions 1200 x 491 1200 x 491 1200 x 1200
Creative Type Image Image Image
Network Twitter Twitter Facebook
Related Ads 2 1 1
Countries Japan Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for connpass in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free connpass’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to connpass, you can click the app name below to view related reports.