connpass Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the connpass's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps connpass.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of connpass
App Name : connpass
Logo：
OS : iOS
Network : Twitter,Facebook,Audience Network
Developer : BeProud Inc.
Publisher : Facebook,Instagram,Fotor - Photo Editor&Collage,BeautyPlus - Best Selfie Cam & Easy Photo Editor,地铁跑酷 - 官方中文版,MySQL QueryDB Client
Total creative ads during the time period : 286
Duration : 734
Popularity : 17,803
Check ASO Keywords of connpass
2. connpass’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser connpass in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of connpass in the recent period. As of 2021-05-24, among the connpass‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, connpass's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-24, connpass‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of connpass
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of connpass. We can see some advertising trends.
Top 1 Ad Creative of connpass
Ad Details ：
Headline ：【人事向け勉強会】GitHub採用のやり方ノウハウ初級編！ (2019/12/05 19:00〜)
Text ：明日開催です！ 【人事向け勉強会】GitHub採用のやり方ノウハウ初級編！ https://t.co/OtqIbX3FRu #採用マーケティング
Top 2 Ad Creative of connpass
Ad Details ：
Headline ：LINE×金融開発 オンライン採用説明会
Text ：
Top 3 Ad Creative of connpass
Ad Details ：
Headline ：PORT Firebase × iOS (2019/09/12 19:00〜)
Text ：# PORT Firebase x iOS ### Stamp Inc. イベントプロジェクトPORTとは Stampはあらゆる職種の方との繋がりを強くするために多くのイベントを開催しています。 イベントでは業界トップクラスのエンジニアをお招きして登壇をして頂いています。 中でもFirebase関連のイベントを多く開催しています。 今回は Firebase x iOS 弊社が得意とする分野で...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 60 | 30 | 33 |
| Popularity | 166 | 145 | 145 |
| Dimensions | 1200 x 491 | 1200 x 1200 | 1200 x 491 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for connpass in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free connpass's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to connpass, you can click the app name below to view related reports, or you can find more info in ASOTools.