CookBook - The Recipe Manager Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CookBook - The Recipe Manager's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CookBook - The Recipe Manager.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CookBook - The Recipe Manager
App Name : CookBook - The Recipe Manager
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Cookbook Ltd
Publisher : Facebook,Instagram,Photo Editor & Pic Collage - Sweet Selfie Camera,USA Weather forecast,Video Collage: Mix VideoPhoto,Video Collage Maker,Bible Study - Study The Bible By Topic
Total creative ads during the time period : 24
Duration : 878
Popularity : 10,687
Check ASO Keywords of CookBook - The Recipe Manager
2. CookBook - The Recipe Manager’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CookBook - The Recipe Manager in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CookBook - The Recipe Manager in the recent period. As of 2021-05-23, among the CookBook - The Recipe Manager‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, CookBook - The Recipe Manager's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-23, CookBook - The Recipe Manager‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of CookBook - The Recipe Manager
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CookBook - The Recipe Manager. We can see some advertising trends.
Top 1 Ad Creative of CookBook - The Recipe Manager
Ad Details ：
Headline ：Download the CookBook App now!
Text ：The ultimate pocket recipe manager app to help you import, store, cook, prep, plan & shop
Top 2 Ad Creative of CookBook - The Recipe Manager
Ad Details ：
Headline ：Download the CookBook App now!
Text ：Get recipe organised! Save recipes from your favourite websites and magazines. Access recipes from your mobile, tablet and desktop devices. Always available offline. Plan meals and create shopping lists. Cook with intuitive displays, timers and much, much more! CookBook is the best Kitchen tool arou...
Top 3 Ad Creative of CookBook - The Recipe Manager
Ad Details ：
Headline ：Interact, view, scale, convert & update all in one place.
Text ：The ultimate pocket recipe manager app to help you import, store, cook, prep, plan & shop
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 564 | 117 | 83 |
| Popularity | 999 | 896 | 605 |
| Dimensions | 2048 x 1227 | 600 x 359 | 2048 x 1228 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 4 |
| Countries | Australia,Canada,United Kingdom,New Zealand,United States | Canada,New Zealand,United States,Australia,United Kingdom | United Kingdom,United States,Australia,New Zealand,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for CookBook - The Recipe Manager in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free CookBook - The Recipe Manager's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CookBook - The Recipe Manager, you can click the app name below to view related reports, or you can find more info in ASOTools.