Calioo - Dream It Cook It Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Calioo - Dream It Cook It's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Calioo - Dream It Cook It.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Calioo - Dream It Cook It
App Name : Calioo - Dream It Cook It
Logo：
OS : iOS
Network : Instagram,Facebook
Developer : GoEat GmbH
Publisher : Instagram,Facebook
Total creative ads during the time period : 56
Duration : 211
Popularity : 3,543
Check ASO Keywords of Calioo - Dream It Cook It
2. Calioo - Dream It Cook It’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Calioo - Dream It Cook It in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Calioo - Dream It Cook It in the recent period. As of 2021-05-26, among the Calioo - Dream It Cook It‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.67%, Carousel category's proportion is 66.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Calioo - Dream It Cook It's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Calioo - Dream It Cook It‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Calioo - Dream It Cook It
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Calioo - Dream It Cook It. We can see some advertising trends.
Top 1 Ad Creative of Calioo - Dream It Cook It
Ad Details ：
Headline ：
Text ：仲唔快啲上CALIOO
望下有咩啱心水
Top 2 Ad Creative of Calioo - Dream It Cook It
Ad Details ：
Headline ：
Text ：We can finally share the news! Calioo's food market is BACK, it's BIGGER, and it’s BETTER.
From 27-30 May, we welcome you to the Calioo Carnival: The Greatest Food Market of All Time. We have 50+ of Hong Kong's favorite small businesses and local vendors selling their tasty culinary creations, as well as carnival game booths and a refreshments bar for you to enjoy! Discover the newest and trendiest flavors, with an even more expansive range of food vendors.
Register now on our Eventbrite page! (link in @cali.oo bio) See event details on Eventbrite on how to skip the line! Eventbrite registrants will also be eligible to claim a limited edition carnival-themed tote bag at the door for a discounted price.
🎡 Discover 50 small and local businesses at the Calioo Carnival Food Market
📍 Join us in Causeway Bay from 27-30 May
🎟 Register now on Eventbrite!
重大新聞黎啦，Calioo又搞市集啦，俾起上次更大更好！
由五月二十七至三十日，我地歡迎大家參加我地嘅Calioo嘉年華，今次仲雲集多達50家本地小店及商戶，有得試一系列新產品同口味,市集今次仲會有個Bar，更包含嘉年華攤位遊戲俾各位。你地一定要join我地啊！
依家即日上Eventbrite (link in @cali.oo bio)就可以了解我地市集詳情同可以預先登記，咁都是就唔洗排隊啦！Eventbrite預先登記者更會有獲優惠價購買Calioo限量版嘉年華福袋添。
🎡可於嘉年華發挖多達50加小店及本地商戶
📍五月二十七至三十日喺銅鑼灣搵到我地啊
🎟 即日起可以上Eventbrite登記
Top 3 Ad Creative of Calioo - Dream It Cook It
Ad Details ：
Headline ：
Text ：💓 Download the Calioo app
💓 Purchase anything from our Valentine's Day Collection by 14 February.
💓 DM us a screenshot of your order to receive your free balloon bouquet!
⚠️ Pre-order required 2-5 days in advance of desired pick-up date
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 3 | 2 | 3 |
| Popularity | 55 | 53 | 51 |
| Dimensions | 337 x 600 | 600 x 600 | 340 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 3 |
| Countries | Hong Kong | United States,Australia,United Kingdom,Canada | Australia,United Kingdom,United States,Canada |
| Language | Norwegian | English | English |
Through the above analysis, we can see that the most effective channel for Calioo - Dream It Cook It in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Calioo - Dream It Cook It's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Calioo - Dream It Cook It, you can click the app name below to view related reports, or you can find more info in ASOTools.