Cooking Fever Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cooking Fever's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cooking Fever.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cooking Fever
App Name : Cooking Fever
Logo：
OS : iOS
Network : AppLovin,Facebook,Audience Network
Developer : Nordcurrent UAB
Publisher : Instagram,Facebook,我的安吉拉,Tap Tap Music-Pop Songs,GulogGratis,Fancy Nail Shop
Total creative ads during the time period : 2,086
Duration : 2,395
Popularity : 457,041
Check ASO Keywords of Cooking Fever
2. Cooking Fever’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cooking Fever in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cooking Fever in the recent period. As of 2021-03-15, among the Cooking Fever‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Cooking Fever's the proportion of networks impressions are placed like this:
Vungle's proportion is 52.0%,
Google Ads(Admob)'s proportion is 48.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Cooking Fever‘s network with the most ads is Google Ads(Admob) and its proportion is 62.5%.
3. Top 3 Ad Creative Analysis of Cooking Fever
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cooking Fever. We can see some advertising trends.
Top 1 Ad Creative of Cooking Fever
Ad Details ：
Headline ：Cooking_Fever_Cooking Fever_IceCream_iOS_EN_1920x1080_iOS_30
Text ：
Top 2 Ad Creative of Cooking Fever
Ad Details ：
Headline ：Cooking_Fever_iOS_25s_close_Playable
Text ：
Top 3 Ad Creative of Cooking Fever
Ad Details ：
Headline ：CookingFever_MostPopularGame_ZH_1920x1080_iOS
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 209 | 216 | 201 |
| Popularity | 998 | 998 | 997 |
| Dimensions | 320 x 180 | 320 x 180 | 320 x 180 |
| Creative Type | Video | Video | Video |
| Network | AdColony | AdColony | AdColony |
| Related Ads | 1 | 4 | 1 |
| Countries | United Kingdom,Australia,Canada,United States | United States,Canada,United Kingdom,Australia | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Cooking Fever in recent advertising is AdColony, and the main creative type is Video.
In conclusion: The above is a free Cooking Fever's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cooking Fever, you can click the app name below to view related reports, or you can find more info in ASOTools.