COOKOO Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the COOKOO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps COOKOO.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of COOKOO

App Name : COOKOO

Logo：

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Regresso do Costume Lda

Publisher : Instagram,GulogGratis,打工趣 - 最棒的兼職工作資訊平台,BeautyPlus - Best Selfie Cam & Easy Photo Editor

Total creative ads during the time period : 77

Duration : 407

Popularity : 4,298

Check ASO Keywords of COOKOO

2. COOKOO’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser COOKOO in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of COOKOO in the recent period. As of 2020-12-05, among the COOKOO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-05, COOKOO's the proportion of networks impressions are placed like this:

Facebook's proportion is 50.0%,

Instagram's proportion is 50.0%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-12-05, COOKOO‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of COOKOO

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of COOKOO. We can see some advertising trends.

Top 1 Ad Creative of COOKOO

Ad Details ：

Headline ：Cookoo - The Kitchen Hub

Text ：O primeiro HUB de cozinhas em Lisboa que entrega as tuas refeições em casa. Um espaço, várias cozinhas, uma só encomenda.

Top 2 Ad Creative of COOKOO

Ad Details ：

Headline ：Cookoo - The Kitchen Hub

Text ：O primeiro HUB de cozinhas em Lisboa que entrega as tuas refeições em casa. Um espaço, várias cozinhas, uma só encomenda.

Top 3 Ad Creative of COOKOO

Ad Details ：

Headline ：Cookoo The Kitchen Hub

Text ：

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for COOKOO in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free COOKOO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to COOKOO, you can click the app name below to view related reports, or you can find more info in ASOTools.

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